My core business is "personal investment management." If you search that on Google you will get about 11 million results. I currently rank number 8. And that's among ‘who’s who’ in investment management, companies that invest big bucks to manipulate getting high rankings on search engines.

Can I improve on that? Probably not by trying to manipulate positioning, but definitely with frequency. And that comes from writing articles.

Now, maybe you like this idea but think you can't write quality articles. I'm not a writer, but my articles get picked up by e-zines and article banks all time. How does that happen? It's actually simpler than you think.

There are two aspects to writing; 1. actual content and 2. writing style. If you’ve been in business for any length of time you have a wealth of information that you take for granted but others would love to know about. You should be able to write a 300 to 800 word article about your product or service area. Don’t worry about style; just write quality content that will be helpful to your potential customers.

Although my writing skills are pretty sharp because I do a lot of writing, I would not consider them to be on same level as a professional writer. So I have a second secret to success.

One of my clients is an award winning Hollywood writer and he “enhances” my articles. It’s usually not a lot of work, but at times I need a better transition from point A to point B. Since content is clear and basically organized, he doesn't have to spend any time researching or "doing heavy lifting." He can devote his attention to enhancing quality of presentation, and that doesn't take long or cost much.

[If you need help with writing you may contact Laren Bright (punster@earthlink.net) and tell him I sent you.]

I think you will find that writing articles becomes a lot easier once you have that kind of assistance. It certainly became stress-free for me when I didn't have to worry about form and could concentrate on my long suit: content.

It’s hard to beat results that my articles have produced for me in terms of exposure, Google rankings and new clients. Given these facts I propose that frequency beats positioning anytime. Try it and see if it boosts your rankings and your business.

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WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you probably have created a "Resource Box" at end of each article right??? Good, let's change resource box a little.

My site is host to 100's of Marketing Articles and 1 thing I notice time & time again is that each author (no disrespect to any of wonderful authors) Typically only add main page of their web site within their "resource box".

Ok, let's say you write articles about "Search Engine Marketing". At end of article, add a link to a page on your site that talks about "Search Engine Marketing" or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to specific pages on your web site.

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DIRECTORY SUBMSSIONS:

Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides main page. This is ok though, there are literally 100's of other directories that will allow you to submit any page you want.

Experiment with this and try to change up all your links when your submitting to directories.

I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.

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So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with.

About The Author

Martin Lemieux Smartads - President

http://smartads.info op-10/download Instantly download any Marketing Article created by Martin Lemieux for use within your web site and/or newsletter

http://smartads.info Affordable Web Design & Web Site Marketing

About The Author

Martin Lemieux Smartads - President

http://smartads.info/top-10/download Instantly download any Marketing Article created by Martin Lemieux for use within your web site and/or newsletter