There is always opportunity in a crisis situation. I am eternal optimist so I always look for good when bad things happen. Sort of like, all clouds have a silver lining kind of outlook.

Here is a Chicken Little joke about how a second grader saw an opportunity in that potential sky falling incident.

A teacher was telling her students story of Chicken Little. She asked Mary what she thought Farmer Brown said when Chicken Little knocked on his door and told him sky was falling. Little Mary thought for a moment and then replied..........I think Farmer Brown said....Holy shit, a talking chicken!

You see, Mary thought for a moment and concentrated on talking chicken aspect of that whole disaster, and could have cared less whether or not sky was falling.

As publishers, that's what we should be doing. Looking for, and finding out about new laws and what's good for our subs. They are counting on us to give them honest and accurate information.

We cannot ask them to re-subscribe in next 48 hours, or they will be deleted from our sub base, because of new laws. When we do that, we are sending a message to them that we were not aware of things we should have been. I myself did not re-subscribe to two newsletters because of that reason.

We have to do our homework and be on top of situations before they happen. When I saw trend of re-subscribing starting to develop, I started asking questions of people I trust, and did my own research.

I did not send my subs a re-subscribe email, because I knew I was handling new subs correctly. That's not being an in -your-face know it all, that's honest truth.

When we react hastily to any given situation we give up some of our credibility as a professional. We don't want to do that, nor do we want to create undo panic in subscribers we all work so hard to gain.

So, to everyone that publishes an ezine or newsletter, including myself. I say, let's all remember this....... Hey Chicken Little, The Sky Ain't Fall'in.

************************************************************** Authors note: If any publishers would like information on where to go to view new s*am laws, (I have some great links from Michelle at SDT AdVantage) or a copy of welcome letter I send to new subs, or other things related to protecting your newsletter. Please feel free to contact me at mailto:jcs795@adelphia.net. I will be more then happy to give you all of info I have gathered in last week.

8. Write your own articles that you publish in your ezine.

Writing articles will increase your credibility with your subscribers and lead to more sales of your products.

Try writing "how to articles" that show your readers step by step how to do something or provide your readers with a list of valuable tips.

After your articles place an advertisement that promotes your business, service or special offer.

9. Go through articles you've run in your ezine and pick those that you feel best showcase your expertise.

Add a benefit rich resource box to your articles that entices your readers to subscribe to your publication and then submit your articles to article directories, article announcement lists, and to other ezine publishers.

Some announcement lists and directories you can submit your articles to are:

http://groups.yahoo.com/group/aabusiness http://groups.yahoo.com/group/article_announce/ http://groups.yahoo.com/group/ArticlePublisher/ http://groups.yahoo.com/group/Free-Reprint-Articles/ http://groups.yahoo.com/group/Free_eContent/ http://groups.yahoo.com/group/freezinecontent/ http://groups.yahoo.com/group/netwrite-publish-announce/ http://groups.yahoo.com/group/publisher_network/ http://groups.yahoo.com/group/QC_Reprint_Articles/ http://groups.yahoo.com/group/ReprintArticles-Paradise/ http://groups.yahoo.com/group/reprintedarticles/ http://www.webmomz.com/users/login.shtml http://www.netterweb.com/articles/articlesubmit.htm http://www.marketing-seek.com/articles/index.shtml http://www.goarticles.com/ http://connectionteam.com/ http://www.ebooksnbytes.com/articles/recent.shtml http://webmarketingspecialists.com/articlesubmit.html http://www.ezinearticles.com/ http://www.certificate.net/wwio/ideas.shtml http://www.allnetarticles.com/

10. Use testimonials for your products in your ezine to increase your subscriber's trust in your product and to increase your sales.

Also increase number of visitors that subscribe to your ezine by including testimonials for your ezine on your site from your happy subscribers.

11. Use your signature file to promote your ezine.

Keep your sig file to 5-8 lines that stress benefits of subscribing to your ezine and use your sig file in all your outgoing email. This will give you an easy no cost way to promote your ezine and rake in new subscribers.

12. Recommend products of affiliate programs you've joined to your subscribers.

This will help you to increase your profit while helping you to meet your subscribers needs. Only endorse products you have used and would whole heartedly recommend to your subscriber base.