Hey, Mr/Ms Manager!

Written by Robert A. Kelly


Continued from page 1

“What do you know about us? Have you had any contact with our people? Did it work out to your satisfaction? Is there a problem with our products or services?” Allrepparttar while you remain alert to exaggeration, inaccuracies, misconceptions, untruths or rumors, as well as paying attention to hesitant or evasive answers to your questions.

The responses you collect will help you set down your public relations goal, which could read this way: tone down that exaggeration, neutralize that rumor, or clarify that misconception.

Next challenge? How do you reach that public relations goal? It may surprise you, but there are just three strategy choices when it comes to matters of perception and opinion: create perception where there may be none, change existing perception, or reinforce it. But be sure thatrepparttar 104892 strategy you select fits your new public relations goal.

This step inrepparttar 104893 public relations problem solving sequence may berepparttar 104894 most challenging – preparingrepparttar 104895 message you will count on to correctrepparttar 104896 offending perception you discovered during your monitoring session. Since it will be delivered in online, print, telecommunications, speaker and broadcast modes, it must be prepared in a compelling yet believable manner. It must explain whyrepparttar 104897 current perception is untrue and unfair. And it must be written clearly. After all, you are trying to alter what people believe in a way that leads torepparttar 104898 target audience behaviors you need to achieve your unit objectives.

How you deliverrepparttar 104899 message turns out to be less complex. There are dozens of communications tactics at your disposal ranging from newsletters, open houses, media interviews and brochures to emails, speeches, seminars and many more.

Curiosity will soon overtake all concerned as to whetherrepparttar 104900 program looks like it will reachrepparttar 104901 goal. Quickest way to find out is another Q&A session with members of your target audience. And you and your PR team should askrepparttar 104902 same questions used inrepparttar 104903 earlier monitoring session.

Big differencerepparttar 104904 second time around is, you’ll be onrepparttar 104905 lookout for signs that you have actually alteredrepparttar 104906 offending perceptions as planned. And that is a giant step towards creatingrepparttar 104907 target audience behaviors you need.

Yes, as a manager, what you now have is your own workable, department or division public relations program that will work well on behalf of any business, non-profit or association. In other words, a PR blueprint that will help lead you directly towards achieving your operating objectives.

end



Bob Kelly counsels, writes and speaks to managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com




How a Cellphone can save your life!

Written by ©2003-04, Wendy Cali


Continued from page 1

Patty and I didn't know allrepparttar people got out ofrepparttar 104891 house safely. The fire broke out when a tenant left a hot iron on. The cat knocked it over, whenrepparttar 104892 person went to work. The smoke and flames was so bad. I went home and closed allrepparttar 104893 windows which was 6 homes down. This house was old and had shingle material which I think has hazardous chemicals whenrepparttar 104894 flames broke out.

The fireman then arrived! Thank god for them.

The moral of my story is to have a Cellphone for any emergency. Whether it be a Fire, Accident, Rape, Attack or stuck onrepparttar 104895 thruway.



Telecom Consultant, Yonkers NY http://aimtele.com (914) 590-0001 info@aimtele.com


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