You get to choose voice you like, and you can even slow-down or speed up pace of voice.

So what happens is, you have your copy in front of you while Read Please program is reading your text back to you out loud, and then you start making all corrections you need to, whenever you hear a mistake. All you do is "pause" program using your mouse, when you have to do this.

You'll be able to see exactly where your errors are as you go along, and it'll be crystal clear whether or not your copy is flowing smoothly, and whether or not you're communicating clearly and saying what you need to.

Using this tool makes your copy much more effective.

If you want, there's even an upgraded version of software you can buy for a few bucks, that has some nice bells and whistles added.

Consistently using Read Please helps me discover loads of errors I never would have ferreted out on my own -- at least not without a 12-year old reading piece back to me.

Remember, number one error you'll find yourself making, is not speaking clearly enough to your prospects. Remember, your prospect isn't "inside" your head -- they really don't understand what you're trying to sell them. So be crystal clear in what you're saying -- no one ever lost a sale for speaking too clearly!

Second, in your corner card (which is upper left-hand corner of front of your envelope, where your name and address goes), DON'T put your company's name!

Put your name and then your address.

See, your prospects are programmed into thinking as soon as they see name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,

Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.

Also, try to use "decorative" postage stamps post office has and not "standard" stamps with a U.S. Flag. I always tell my clients to use ones that say "Happy Birthday" on them.

After all, who doesn't like opening a personal letter that says "Happy Birthday" on it?

I know having your letters hand-addressed is a pain. Honestly, I do.

And I have seen some software out there that is "almost" close to human handwriting, but amount of variation from letter-to-letter isn't quite there yet.