The other way (preferred)is to find a good coach, someone that has already been successful in business that can guide you to information that you actually need. A good example is Fran Tarkenton at www.GosmallBiz.Com. Much of information is free and for a small fee you can ask consultants questions directly related to your own business. Another example is Ken Envoy at SiteSell. The amount of free information available from his site is amazing. Ken and Fran are interested in having you as a returning customer, not just a one time download. They provide you with enough information for fr*e so that you can make an informed decision before you purchase. You can receive one of Ken's books, The Service Sellers Masters Course, by sending a blank email to

tsmssolidgold2@sitesell.net

The information Ken provides for free is much more valuable than other ebooks I have seen selling for 29.99.

I don't want to leave you with impression that you should never buy an ebook. There are some that are worth money and are time well spent. Only buy an ebook after you have exhausted free information and are ready for advanced course. On our site Carolyn and I offer one free ebook on eBay when you subscribe to our ezine and there is one for purchase. After reading free material you can then intelligently evaluate other book and decide if you want to spend your money. Always remember that old adage "you can't judge an ebook by its cover."

I then ask for their name and email address and permission to send them information by autoresponder.

I was quite surprised how many people actually took time to answer these questions and give me their permission. Of course, if they didn't want to offer any input all they had to do was submit feedback form without any information and they would still get free ebook. Try implementing this on your site.