Here's a really simple way... to learn creating amazing headlines

Written by Mark Doyle

Continued from page 1

They tend to scan web pages quickly, even many of them simultaneously. Your site might be one amongst others. So, your headline must be prominent and effective enough to stop them.

It must be prominent and effective enough to stop YOU... if you want to stop them...

#3 -- The headline will grabrepparttar surfer and transform her/him into your reader..

Realize that people surfingrepparttar 127193 web are scanningrepparttar 127194 information. They tend to scan web pages quickly, even many of them simultaneously. Your site is but a blur. So, your headline must be prominent and effective enough to stop them.

#4 -- Try to expressrepparttar 127195 biggest benefit they will earn from your information

Don't describe features - express benefits! "You will Get Free 8000 visitors in 5 days!! Guaranteed"

#5 -- Of course... Don't forget about guarantee..

Turn "GUARANTEE" into your marketing weapon.

In any way guarantee is a must be with every sales process. Such isrepparttar 127196 law. Then why not to make this working for you.

Andrepparttar 127197 main tip:

Don't forget that by doingrepparttar 127198 above said, you not only turn your marketing into results. You make a relationship with your future good customer.

Apply these tip without hurry. Test few days one tip, few another, and you will see how effective they are and you will learn them.

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Mark Doyle, self made marketing professional has turned most of his efforts to share with people who are success passionate person and understand their deserved right to succeed in their online businesses. By providing you with free tested information, he gets (as he says): " partners, exceptional business partners..." Get you copy today Free and come on board!

Information Technology Consultants and Professionals: How to Avoid Being Seen as Just Another Salesperson

Written by Andrew Neitlich

Continued from page 1

13. Make a business case to persuaderepparttar prospect to hire you. One consulting firm I worked with guaranteed clients a tenfold return on their fees. Showrepparttar 127192 client how much they can save or earn by hiring you. Showrepparttar 127193 clientrepparttar 127194 risks of doing nothing, compared torepparttar 127195 benefits of hiring you.

14. Invite questions, and answer them professionally, without getting defensive. Don't argue withrepparttar 127196 client aboutrepparttar 127197 question or concern. Tell them their point is a good one, and answer by providingrepparttar 127198 truth. Prospects will ALWAYS ask questions, sometimes to object but more often just because they are making a big decision and want to be completely sure that they are makingrepparttar 127199 right choice. They may need you to repeat a point they didn't understand earlier, or they may simply need to hear what you had to say again for reassurance.

15. Showrepparttar 127200 prospect that you are completely committed to his or her success, and that you really want to be hired. Create a sense of team by explaining what "we" can do together. Listen closely. Empathize. Give examples of others you have helped. Tellrepparttar 127201 prospect that you want to work with him or her. Your enthusiasm might be infectious.

16. Don't use fancy sales closing techniques. Any sales training course you take (except mine) teach gimmicky formulas likerepparttar 127202 "double reverse close" orrepparttar 127203 "ABC three-step close." Your clients are too savvy for this garbage. If you use these techniques, they will immediately recognize you as an inauthentic, untrustworthy hawker of questionable services and products. Instead, letrepparttar 127204 prospect make up his or her own mind about what to do. For instance, don't askrepparttar 127205 client, "When should we start?" or "As you can see, I can solve your problem; just sign this contract." Instead, putrepparttar 127206 decision in their hands by saying, "Fromrepparttar 127207 information I've provided, I sincerely hope that you understandrepparttar 127208 importance of acting now."

17. Don't accept a sale unless you can deliver, want to dorepparttar 127209 work, andrepparttar 127210 work will advance your business. Closing a bad deal forrepparttar 127211 sake of a deal is a recipe for disaster. I worked with a client who won a contract with a major metropolitan county health system. My client knew thatrepparttar 127212 county was highly political, and thatrepparttar 127213 project would stretch every resource he had in his small firm. But he was blinded byrepparttar 127214 size ofrepparttar 127215 contract. Within three months,repparttar 127216 county maderepparttar 127217 clientrepparttar 127218 scapegoat for all of their problems, and his firm's name was posted in allrepparttar 127219 local papers. Six months later, he had to lay off half his staff because he had no work. Be willing to say "no."

18. Follow up. Ifrepparttar 127220 prospect hires you, thank him or her and provide reassurance that they made an excellent decision. Send a thank you note soon after. Ifrepparttar 127221 prospect doesn't hire you, politely remind him or her ofrepparttar 127222 potential costs of not moving forward quickly, suggest rapid action, and let him or her know that you are always available for additional questions or advice.

Andrew Neitlich is the Senior Editor of The IT Accelerator, the newsletter that helps information technology professionals and consultants to attract more clients and projects. Subscribe at

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