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In addition to
normal laundry list of treatment information, physicians can find articles and postings on topics from interviewing staff, financing and growth, common mistakes, to which IPL to choose and what kinds of marketing works. There’s also ongoing conversations about insider information like “black market” Thermage tips and PDT delivery modalities. (Very useful if you need to know what that stuff is.)
Most of this information is not available anywhere else with
level of detail that MSO can provide.
“We took cues from what our own needs and experiences have been,” says Barson. “We decided that we would provide freely available, practical, clinical and business info about non-surgical cosmetic and anti-aging medicine to physicians and patients and leave general content to other sites. We’re dedicated to making a resource for physicians and patients who wanted
most current information on
revolution taking place in non-surgical cosmetic and anti-aging medicine. Telomere clipping, Pointe Lift, personal DNA testing, IPL, RF and lasers, Liposolve Mesotherapy, Bio-Identical Hormone Balancing... there's a lot.”
Medical Spas Online also wanted to take advantage of
web's ability to connect. Physicians rarely have
chance to converse or learn form other doctors who are not their immediate area of competition by posting questions and answers on topics specific to this field. Physicians can mentor and learn from other physicians in a way that eliminates
business competition threats. And patients can interact with physicians in a safe environment that removes
pressure that patients usually feel when interacting with doctors.
Their open-door strategy is in contrast to other sites who exclusively solicit consumers or physicians as a sales tool or are supported by advertisers who can exert influence.
Medical Spas Online welcomes everyone interested in professional-level medical information for both commercial and philosophic reasons.
“We liked
idea that consumers and non-MDs could finally get
same information their doctors read,” says Barson.
As it turned out, and in contrast to
conventional wisdom, many doctors liked that, too.

Medical Spas Online is a not-for-profit online community dedicated to the newest advances in non-surgical cosmetic and anti-aging medicine and the business platforms used to deliver these services. Medical Spas Online is headquartered in Park City, Utah. Information is available online at www.medspa.squarespace.com