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That heartfelt speech to win hearts of key segments of voters was what George Bush was lacking in campaign, especially throughout debates in which he was beaten badly by John Kerry.
After those debates, George Bush faced dark night of his leadership soul. It happens to many leaders when they realize that in order to succeed they have to abandon what worked before for them and jump off a cliff and make their wings on way down.
FDR faced it when he got polio and responded by seeking to continue in political life with wisdom and persistence and compassion. Winston Churchill faced it at Dunkirk. Harry Truman faced it in 1948 when it looked as if he would be defeated by Tom Dewey, and he made his now famous whistle stop campaigning that enabled him to come from behind and win. Ronald Reagan faced it when he decided that he would run for president at 68 years old.
George Bush faced it after debates. He could have remained in presidential bubble and given his canned speeches in front of canned audiences. But instead, he decided to go out there and be himself and lay it all on line. During last weeks of campaign, he pretty much dispensed with canned and just stood up there and spoke from heart to voters in battleground states. For first time in campaign, he was out of bubble giving leadership talks. And it made all difference in world.
Leaders take note. When you face dark night of your leadership soul and must take new action to get new results, break out of whatever bubble you might be in and start giving leadership talks.
The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. Sign up for his free leadership ezine and get a free guide, "49 Ways To Turn Action Into Results," at www.actionleadership.com