Here's A Simple Selling Secret For How To Turn 2 Words... Into $44,590 Dollars... Selling Softdrinks!

Written by Craig Garber

Continued from page 1

And if your large sodas cost 50¢ more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!

70¢ more? O.K., that one's easy -- just doublerepparttar 35¢ figure -- now you're selling $89,180 Dollars more!

See how easy this stuff is?

It's insane, isn't it?

But what if you don't have a restaurant?

How can you use this trick in your business?

Well, let's say you own a photography store. When people are filling out their forms to get their pictures developed, instead of saying "Singles or doubles?", you can say "Doubles?".

If you own a landscaping company, instead of asking "Shrubs and lawn?", you'd say "Whole yard?"

And if you're a hairdresser, instead of asking "Cut and shampoo?", you just say "Shampoo?"

Make sense?

When it comes down to it,repparttar 144200 basic premise of this selling trick, is...

If You Don't Ask... You Don’t Get!

But polishing your request up so it's "benefit-oriented" to your prospect... makes this work smoothly... effectively... and without looking like you're trying to "sell more".

Notice how you're not asking "Do you want a large soda?" -- you're just saying "Large one?"

See, you'll have to experiment a little bit to find out what works best in your situation, but not you've at least got one helluva head start on things, no?

And can you think of any easier way to make this kind of extra money?

Elmer Wheeler really was a "selling genius" and you'll pick up quite a bit from him.

And, fromrepparttar 144201 excitement and enthusiasm he comes across with, you know he enjoyed his work.

Here are a few of Elmer's famous quotes:

"Your first 10 words are more important than your next 10,000."

"People seldom want to walk over you until you lie down." And...

"Don't sellrepparttar 144202 steak, sellrepparttar 144203 sizzle." Unfortunately, Wheeler's books are all out of print. You'll find them showing up pretty consistently on e-bay though, and, you can also find some of them on or

Several of my readers asked me whatever happened to Joe Sugarman, who I mentioned in last week's Tip, “What Never Ever To Say To Your Prospects...”.

Joe's living on Maui now, and he publishesrepparttar 144204 Maui Weekly newspaper. He's also still involved with Blu Blocker sunglasses, and I'm sure, a number of other things as well.

Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to Copyright 2005

The Most Profitable Product In The World You Can Ever Sell!

Written by Craig Garber

Continued from page 1

Collect flowers as a hobby? How about a book identifying different flowers in different areas ofrepparttar world? Or maybe you can reveal "The Secret Locations Of Rare Wild Flowers!"

What if you sell industrial-sized turbine motors? I bet a good VHS or DVD showing your customers how to use those motors, and how to keep them running maintenance-free, would be a big hit.

Maybe this isrepparttar 143992 way to go with it: "3 Ways To Avoid Costly Repairs To Your Turbine And How To Extend Its Life By As Much As 7 Years!"

You can pretty much come up with a related product for almost any business you have.

What's that you say -- you've got a land-based dry cleaners so you can't use this idea?

Not True!

How about a book that explains how to remove certain stains from a variety of materials and carpeting, or maybe a video that explainsrepparttar 143993 caring and storage of high-end wedding dresses.

Or even better, how about a book along with some software, forrepparttar 143994 dry-cleaning industry about how to increase profits and streamline losses, directed at other people who own dry-cleaning businesses?

You see,repparttar 143995 possibilities are endless.

And remember, nothing is ever set in stone. Even if you can't sell your products, you can definitely give them away as premiums to your customers, to enhancerepparttar 143996 value of your goods and services.

For example, don't you think if you owned a pet shop, you'd have a better chance of selling your kitty litter if you gave away a FREE report along with every single purchase, called "7 Ways To Eliminate Cat Odor!"

Or, let's say you're an accountant -- wouldn't your clients love to know "How To Beat The IRS At Their Own Game!"

You could even use this technique if you're doing something that really makes everyone's hair stand up onrepparttar 143997 end of their arms: Like... what if you sell cemetery plots?

I bet you're customers would love to know, "Everything You Must Know, About Buying Cemetery Plots"

So before we wrap up, let's recap what you learned today:

First,repparttar 143998 most profitable product to sell is information.

Second, you can sell information directly or indirectly related to what you do, to your customers and to new prospects.

And lastly, another thing you can do with information products is to start using them as premiums or bonuses to either entice new people into doing business with you, or to bundle along with your "real" products, enhancing their perceived value. This gives yourepparttar 143999 "edge" in selling for higher prices than you are now.

Remember, there's not a product you can sell that's as easy to put your hands on to develop, as information... and there's no product that's worth as much to your customers and clients as information, either.

Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to Copyright 2005

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