The search tool will show you what people are searching for, and this will save you hours of messing around.

  Enter your single keyword, and click search button, and let's find a hot niche market.

  So, to do that, click on phrase that matches as close to your area of interest as possible. This will in turn bring up even tighter "niche" phrases.

  Depending on how large search terms turn out to be, this could be done several times.

Let's Look At An Example

  Let's look at an example:

  A search for "boat" brings up phrase "boat online trader", and at time of this writing, there are 6944 searches for that phrase every 60 days.

  That means that there are approximately 115 searches every day for this phrase.

  The tighter phrase, better, but you also want to try and stay in range of 3000+ searches performed every 60 days as a rule of thumb.

  Also at time of this writing, there was only one Google ad running for this search phrase, so that means you could start running ads right now for as little as 5 cents per click!

  Can you say Cha-Ching!..?

  Okay, so maybe you know nothing about boats or boat trading and selling, but I'll guarantee you someone does. And, that someone could take this market and really do something with it.

  Start a boat trader newsletter, and start building a list of super targeted boat buyers, sellers, and traders, and you have a buying niche market in palm of your hands.

  That's gold!

  Now all you have to do is some simple market testing to make sure that this market is going to produce results you want.

  If it does, then start putting together a powerful website, and newsletter list, and start giving these people want they are looking for. Information!

  Now that you know how to find super hot niche markets, go search with single keywords that are of interest to you, and see what you can find to start building your hot online business with today.

    To Your Success,
    Patrick

Patrick is an online entrepreneur with extensive background in website development and PHP programming. His latest program is the Niche Business Builder, you can see it at: http://www.pmmg-marketing.com/page-22.htm

• The Single-Click Press Room

Even if your corporate website is a few pages of plain HTML a friend knocked together as a favour and you’re unwilling to make any drastic changes to it in order to add a press room, you can still provide visitors with a full list of your press releases with addition of a single link to your main site.

First of all, ensure you’re making full use of one of free press release distribution services. For sake of this example I hope nobody objects if I use our own, ClickPress (http://www.clickpress.com).

Enter your company name in quotes as a search term - for example: "Vegetarian Society". Hit search and you will be presented with results: press releases about or including references to your company. Click on link below for a live example using "Vegetarian Society":

http://www.clickpress.com/cgi-bin/releases/search.cgi?query=% 22Vegetarian+Society%22

A search for “Your Company” will look something like this:

http://www.clickpress.com/cgi-bin/releases/search.cgi?query=% 22Your +Company%22

Copy that URL (with your own company’s name, of course) and there you have it. Well, almost, you still need to add it to your site. Add a link to URL, label link ‘Recent Press Releases’ and every time you add a new press release to news distribution site it will be included in dynamic search - you’ve got an automatic, single-click press room.

• Contacts, Contacts, Contacts

Perhaps most regular criticism made by web-savvy journalists is a lack of media contact info on most corporate sites. If you do nothing else to your site you should add a few lines explaining who journalists should contact at your company and how they should do it.

If you’re worried about spam, encrypt email addresses as explained above or include them as a graphic rather than a hot link. Provide a landline number and explain between what hours someone will be available to take calls (and be sure to include your time zone, unless you’re happy to field calls at three in morning from a journalist half way around world).

There are a wealth of additional cost-free additions you could make to your site to make it media friendly (a press release mailing list hosted by Yahoo! Groups or Topica perhaps), so be sure to check out what other companies are doing.

Best place to find them? In results of a news search engine, because they’re ones who have probably secured media coverage thanks to a proper press room.

Copyright © 2005 George Hopkin

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