Continued from page 1
Second, in your corner card (which is upper left-hand corner of front of your envelope, where your name and address goes), DON'T put your company's name!
Put your name and then your address.
See, your prospects are programmed into thinking as soon as they see name of a company, even yours... your letter's either trying to sell them something, or collect their money -- neither of which is good for you if you want that envelope to get opened. And,
Third, use "live" postage stamps and NOT a "bulk" rate indicia. Again, when your prospects see a "bulk" rate, or even a metered stamp, they know right-away... you're trying to sell them something.
Also, try to use "decorative" postage stamps post office has and not "standard" stamps with a U.S. Flag. I always tell my clients to use ones that say "Happy Birthday" on them.
After all, who doesn't like opening a personal letter that says "Happy Birthday" on it?
I know having your letters hand-addressed is a pain. Honestly, I do.
And I have seen some software out there that is "almost" close to human handwriting, but amount of variation from letter-to-letter isn't quite there yet.
Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com Copyright 2005 www.kingofcopy.com