Helping Your Prospects Overcome “Buying Fears” By Using Testimonials

Written by Joe Farinaccio

Continued from page 1

2) Torepparttar point. Each one should highlight one main benefit. If your customer has mentioned 3 really good benefits in their testimonial try to break up their 1 testimony into 3 testimonies. Use an ellipsis inrepparttar 144391 copy …. like this … to start and closerepparttar 144392 testimony where appropriate.

3) Natural. Keeprepparttar 144393 testimonials as unedited as possible. Clean uprepparttar 144394 spelling, of course, but forrepparttar 144395 most part keep things just as your customer has written (or spoken) them.

4) Detailed. The best testimonials aren’t vague… they include details… specifics… processed data… juicy numbers… facts… etc.

5) Includerepparttar 144396 customer’s name and where they live. The more informationrepparttar 144397 better… “K. Smith, Pennsville, NJ” is better than “K.S. from N.J.” But “Karen Smith (Owner, Styles Dress Shop), Pennsville, NJ” is best of all.

6) Placed next to relevant points in your sales letter. If you have a testimonial raving aboutrepparttar 144398 reliability of your product try to place it near any sales copy you have that addresses how reliable your product is. Ifrepparttar 144399 testimonial raves about how good your service is then place it near sales copy that compares your service performance with others.’

Final Words on Gathering Testimonials Effectively

Always ask your satisfied customers for testimonials. Create a standard form and atrepparttar 144400 top of it type in big letters, “Customer Feedback Form.”

Then give them out to your customers and ask for comments … “Did you like our product/service?” … “Was there anything you didn’t like about it?” … “What was it you liked BEST about doing business with me?”… “Any additional Comments you’d like to make?”

And then,repparttar 144401 final important question and request… “May we use your comments for promotional purposes?… please sign it and send back to me at…”

There you have it. Now - - gather some testimonials. Use them in all your sales copy. Watch your sales rise along with your credibility.

Joe Farinaccio is a copywriter and direct marketer. In addition to writing sales letters for online clients Joe specializes in creating successful direct mail packages for small and medium sized businesses. You can learn more about how to market your business successfully and sign up to receive his free monthly Ezine at

Online Ticket Sales Ideally Suited to Web

Written by Rick Hendershot

Continued from page 1

Then with a few clicks ofrepparttar mouse you can reserve your seats without ever leavingrepparttar 144327 comfort of your office or home.

Buying sports tickets or concert tickets demonstratesrepparttar 144328 awesome ability ofrepparttar 144329 internet. Sites like pull together large amounts of constantly changing information, present it in an easily understood and easy-to-navigate format, and then make it incredibly easy to make a purchase.

Just a few years ago this kind of "one stop shopping" for event tickets was not even imaginable. As with so many other services, it used to be that buying concert tickets, tickets to a sporting event, or theater tickets was a major ordeal. But sites like have made buying event tickets a breeze.

Rick Hendershot is a writer and online publisher. For advertising and link opportunities see The Linknet Network.

    <Back to Page 1 © 2005
Terms of Use