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19. The book has adoption potential in schools or universities.
20. The house has published similar books with success.
21. The book is on a subject that house has or wants to build a list in.
22. Overcome by auction fever, publishers convince themselves that, despite profit-and-loss statement rated to determine a book's value, they pay whatever it takes to outbid their rivals.
23. The author wants to switch houses.
24. The editor discovers a book on a trip to a book fair and thinks it will sell, or is caught up in excitement surrounding a book, or wants to justify trip.
25. The publisher is sending industry message that because of new management or despite changes in house, houses a player.
26. The book being sold may not be a big one, but future books will have bestseller potential.
27. The author has a personal connection with someone in house with power to buy book.
28. Publishing book will enhance house's prestige.
This is not a definitive list. John Saul, a novelist, observed if publishers don't want to buy a book, they say "It's been done to death." If they do want to buy that book, they'll say, "Always works."
(c) copyright 2004, Catherine Franz. All rights reserved.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com