Describe what each sentence is all about and what editor is writing, and how he or she is communicating with his or her audience.

Step 3: Innovate with your own information.

Using success model as a guide, you now write sentences, one at a time, which match length, tone and function of sentences and paragraphs you see in article you are using as a model.

As you do this, something very interesting and magical will happen.

You will come really close to matching editorial interest, readership interest and style of USA Today, or whatever publication you are aiming at. You are putting yourself in position of writer as if one is writing a news release so that an editor can use it for an article.

At top you place “News Release” or “For Immediate Release” and contact name and phone number.

To this you add name or title or description of whatever you are offering, price and ordering information plus words. You also express offers to media for free media kits and review copies, high-resolution color photography, and contact information with statement “available for interview”.

Then you are done. You can transmit your news release. You can send it to your specific target media and every other media in similar and related categories of potential interest.

You can uncover some very interesting trends when you do this exercise on a particular publication.

You will learn what editors want. You will find out whether they like it long and wordy or short and punchy. You will find out whether short means good, or long means bad, or visa versa.

You will learn whether they need to know number of pages and publisher of book, ISBN and other contact and cost and ordering information.

You will learn whether or not you should even make any mention of how your product, service or book is being marketed. Some publications will provide contact information in articles and some won't. Most of biggest ones won't. Is this a surprise? It shouldn't be. However it is disappointing. You get publicity because you’ve persuaded editor that you are newsworthy, but you don't always get your toll free number mentioned.

Use “3 I Technique” to assess best way to design a news release and adapt your approach to any publication you want to be in or any broadcast show on radio or TV you want to be on.

Listen to radio talk shows or watch key TV shows and learn what producers want and demand of their guests. Then use 3 I Technique to design your news release and create an approach that will be persuasive with decision-makers. Match their needs and do your best to give them what they want. Use your news release to show them you've done your homework and prepared to address their needs. When you go extra mile, they are far more likely to respond favorably.

Use “3 I technique” to evaluate style, editorial interest and readership or audience interests and nature of information your target publication needs. Factor what you uncover into your news release and approach.

This technique can help anyone create a really great news release. Use it. You give editors exactly what and they in turn will give you what you want .

Free publicity.

Paul J. Krupin (author of the incredibly valuable ebook "Trash Proof News Releases") Direct Contact 1-800-457-8746 509-545-2707 (Need Publicity? Click Here!) http://www.imediafax.com http://www.book-publicity.com http://www.publicityforum.com http://www.dcnewswire.com http://www.cbitoday.com http://www.emailtothemax.com http://www.trashproofnewsreleases.com

The bottom line is:

1) IF YOU RECEIVE THIS KIND OF EMAILS, be careful because it is probably someone who “stole” your email address from a newsgroup, your website, etc and who is trying to “get rich quick”. What they are advertising may be a very good product or affiliate program, but there are legitimate ways to advertise such as press releases, ffa pages, classifieds, e-zine advertisements, etc.

2) IF YOU ARE AN INTERNET MARKETER and that you actually built your mailing list or bought it from a website, PLEASE include COMPLETE source of your list with a simple sentence like, “You are receiving this message because your email address is in my mailing list, which you joined at my website, located at http://www.yourwebsite.com.” or “ You are receiving this message because your email address is in my mailing list, which I purchased at http://www.websiteaddress.com”. This way, if people forgot that they joined your mailing list or that they agreed to receive emails from strangers by joining several mailing lists at a specialized website, they will be able to visit these websites and remember that they subscribed.

3) IF YOU USE “LEGAL SPAM”, now you are warned, “We will not tolerate this situation any more, stop using this marketing tactic.” If you really have a good product, a press release is still best way to get your product known. Ever received an unsolicited email from IBM or Microsoft? Of course not, because they use media to receive publicity, and they are ones earning a lot of money, not ones using spam.

So, don’t forget that a simple, yet complete sentence like ones above, since it clearly mentions where marketer got his list, will help you create and keep a relationship based on trust with your members. This way, we will be able to know who are “good” marketers and “should-think-about-another-way-to-earn-money” marketers.