Help Reporters to See the News in Your Story

Written by Rusty Cawley


Continued from page 1

a. Conflict: Does your story feature a struggle between two or more easily defined groups?

b. Impact: Willrepparttar central issue of your story changerepparttar 120993 public in any measurable way?

c. Immediacy: Is your issue timely? Is it happening now?

3. Fascination: Will your story appeal torepparttar 120994 public at a primal level? In other words, is your story interesting?

a. Drama: Does your story offerrepparttar 120995 trappings of dramatic works, such as plot, characters, suspense, setting andrepparttar 120996 like?

b. Human interest: Canrepparttar 120997 public relate torepparttar 120998 characters in your news story?

c. Emotion: Will your story touchrepparttar 120999 public's heart?

d. Images: Will your story naturally supply or suggest powerful video, photos or other graphics that will help tellrepparttar 121000 story? (This is especially important for TV, but is equally important for print if you want to receive a primary position in a newspaper or magazine.)

e. Myth: Does your story tap intorepparttar 121001 stereotypes ofrepparttar 121002 mass media? For example,repparttar 121003 powerbroker,repparttar 121004 underdog,repparttar 121005 workaholic,repparttar 121006 iconoclast,repparttar 121007 eccentric,repparttar 121008 selfless advocate and so on.

f. Surprise: Does your story offer an unexpected twist? For example, "man bites dog." PR Rainmakers look for these patterns inrepparttar 121009 stories they sell torepparttar 121010 news media. Ifrepparttar 121011 patterns don't emerge naturally, then PR Rainmakers search for ways to injectrepparttar 121012 patterns into their stories.

Withoutrepparttar 121013 patterns of newsworthiness,repparttar 121014 media simply will not recognize your story as news.

Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For your free copy of the new PDF ebook “PR Rainmaker,” visit www.prrainmaker.com.


3 Essential Tools for Email Marketers

Written by Jinger Jarrett


Continued from page 1

Check for spelling, grammar, and punctuation errors. Make sure it is easy to read.

You can use this utility to format your emails torepparttar right width. It's not perfect, but it will save you plenty of time because you can format your text at different widths. Overall, it does a very good job.

http://www.jbmckee.com/formatit/index.htm

3. Anti-Spam Before you send your message out, you want to check to make sure it can get pastrepparttar 120992 filters frequently used by ISPs.

There's a simple and easy way to check your message. SiteSell.com has created a new feature called Spam Check.

Basically, you can send a your email as a test message and find out howrepparttar 120993 filters rank it. Then, you can make changes to your email before sending it to your list.

http://spamcheck.sitesell.com

Email marketing is a time consuming process. Done right, it can be a very lucrative tool in your marketing arsenal. These tools will help you make your email marketing efforts more effective.

Jinger Jarrett is the author of "10 Ways to Promote Your Business for Free", Get your free copy of her ebook by subscribing to her newsletter. Send a blank email to SBS@parabots.com or visit her web site: http://www.smallbusinesshowto.com


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