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Often establishing benefits and offering a solution to readers problems will also establish a headline that draws reader into wanting to read what you have to say.
If your ads still do not draw a response after a period of time it may mean taking a closer look product or service you are offering...
One of biggest mistakes that many people make, and where many businesses go wrong according to Bradley J Sugars author of "Cash, Customers and Ads That Sell" is simply because - "Many people try to advertise what they make, rather than making what they advertise... in other words they don't tailor their products and services to marketplace. If there isn't a market for your products, best advertising in world can't help you out - you can't sell unsellable"
Copyright © 2001 J Black
Jill is a Freelance Writer and Photographer and member of the New Zealand Freelance Writers Association (NZFWA). She maintains a web site offering information, articles and books for entrepreneurial home business writers at: http://www.netwrite-publish.com If you would like to recieve articles like this on a regular basis subscribe to "ebiz publisher" at: firstname.lastname@example.org