But even then I thought, DLC Marketing, Inc. still isn't a great name. What does it tell people about what I do? It tells them I do marketing, and certainly I, or my web site copy, could explain my services and how I was unique. But what if they never got past still somewhat nondescript name?

Choose A Name That Communicates An Idea

So I started thinking about how I could name my business differently to communicate my unique selling proposition more clearly. And that is when I came up with name 10stepmarketing. To avoid having to re-incorporate, and because 10stepmarketing is a service I am offering that is closely related to marketing consulting services I offer through DLC Marketing, Inc. I have chosen not to re-name my business, but to rather just market using 10stepmarketing name. The initial response has been amazing. Suddenly people instantly want to know more about what I do. They ask questions and they want an explanation. That never happened with other names I was using.

You see, name 10stepmarketing communicates an idea. Something other names did not do. So prospects I encounter that resonate with idea it represents immediately want to know more. Is 10stepmarketing a great name? I don't know. But I do know it is strategically focused on services I deliver, and I am almost embarrassed to say that my previous business names were not (I am a marketing consultant after all. I should know better!). And I can't argue with response I have received thus far.

(C) Copyright 2005 Debbie LaChusa, 10stepmarketing

Make sure your web site content clearly explains what you do. Provide free Special Reports so prospects can learn more.

Conduct free seminars or teleseminars, or provide consultations so prospects can meet you and hear more about how your product or service can help them.

Your marketing goal should be to get as much educational information out to your prospects as possible. Once they begin to understand what you do, they will be more open to your product or service.

They'll also appreciate all information you've provided. And, you will have earned their trust. People tend to do business with those they know and trust, or those who help them. So odds are if they are in market for a product or service in your category you'll be one to get their business.

(C) 2005 Debbie LaChusa