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But even then I thought, DLC Marketing, Inc. still isn't a great name. What does it tell people about what I do? It tells them I do marketing, and certainly I, or my web site copy, could explain my services and how I was unique. But what if they never got past still somewhat nondescript name?
Choose A Name That Communicates An Idea
So I started thinking about how I could name my business differently to communicate my unique selling proposition more clearly. And that is when I came up with name 10stepmarketing. To avoid having to re-incorporate, and because 10stepmarketing is a service I am offering that is closely related to marketing consulting services I offer through DLC Marketing, Inc. I have chosen not to re-name my business, but to rather just market using 10stepmarketing name. The initial response has been amazing. Suddenly people instantly want to know more about what I do. They ask questions and they want an explanation. That never happened with other names I was using.
You see, name 10stepmarketing communicates an idea. Something other names did not do. So prospects I encounter that resonate with idea it represents immediately want to know more. Is 10stepmarketing a great name? I don't know. But I do know it is strategically focused on services I deliver, and I am almost embarrassed to say that my previous business names were not (I am a marketing consultant after all. I should know better!). And I can't argue with response I have received thus far.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com