Plain-Jane headlines will NOT give you results you seek.

When you drive down street, what type of business catches your eye?

Perhaps it is one with colorful balloons, or a waving gorilla or flashy clown. How about car wash and gas station that had girls in bikinis? Would that get your attention?

That type of gimmick has little to do with business but they do attract attention.

And, online, either you get noticed or you will be deleted.

Your business must communicate effectively. Your advertising should be in simple and easy to read and make use of sentences, using short words with a headline that is ATTRACTIVE.

The headline of your ad is KEY element.

And, although it should be attractive or attention getting, you should never compromise your integrity with misleading ad copy.

When you consider all different media types attempting to capture our attention each day, it is understandable why only a few ads will get noticed and still fewer will actually sell a product or service.

A wild and crazy headline might make all difference you need to make that sale.

Skyscraper ads let you give more information. It's difference between a one-inch display ad and a quarter-page ad in your local paper. Skyscrapers give you plenty of space to include product photos and more detailed text. Aside from that, they're just plain easier to see.

One benefit that generally isn't mentioned is that skyscraper ads look like a regular part of web site. Many of them could easily be mistaken for a highly attractive menu. This phenomenon takes clever advantage of way users naturally perceive and use web sites.

Be careful, however. Bigger can also mean slower to load. Tests show that users will wait for large skyscrapers to load, but it makes sense to keep your ad as fast-loading as you can, without sacrificing too much quality.

Use a headline that gets attention and relates to most important benefit that your product, service, or idea gives people. Have a graphic that helps people immediately understand what you do. List several of other benefits you provide in bullet style.