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Sample titles that sell: "Increase your Traffic and Web Sales Five Times in 30 Days," "Ten Roadblocks BetweenYou and a Real Life," "Cold Calling: The Reverse Selling Way," and "Speak Like a Pro For Profit." Notice
benefits.
Within your book your chapter titles are also examples of headlines. These are so important to guide reader through your information in an organized, compelling style. They help focus your reader and make your book easy-to-read, a great selling point. Since your chapter titles evolve into your table of contents, make them stimulate your possible buyer to pay for your book right now. These are what my eBook calls "Essential Hot-Selling Points."
In one client's chapter "You're Having No Fun and it Makes You Sick" from a book on how relationships can be hazardous to your health, she offered these headings: "No One Told You? You Put Off Fun Til Later? He Healed Himself with Laughter! Are You Stuck in Muck? and Stretch Your Fun Muscles."
4. EZINES AND NEWSLETTERS
Just as with your chapter titles, every section of your ezine needs a headline. For instance, "Feature Article of Month," "Business Tip of Month," or "Publisher's Message." These are listed in your ezine's table of contents near top of ezine. They give your prospective reader benefit- driven headlines to attract them to read on.
6. WEBSITES
Since headlines are most important part of your home page and sales letters on your Web site, think about your site now. If you don't have headlines on your home page that lead your visitor straight to your product or service sales letter and order page, you probably have low sales.
Why will visitors buy from you? They certainly don't care about your bio, your mission or purpose. They won't stay if your home page opens with a large graphic. Your potential customers want to learn more about how you can solve their problem, and that demands dazzling, meaty headlines.
For an eBook, one author put this headline on his home page: Want to Know How to Add 200 New Subscribers Each Month?" This headline led Web potential buyers straight to his sales letter and links to where Online promotion product was sold.
For a Feng Shui Kit one client put this home page headline and link to her product sales letter on her home page: "Do you Miss Sacred in Your Daily Life? Rediscover it with "The Sacred Collection." In her sales letter she wrote more headlines and bullets for specific benefits throughout her sales letter.
7. LINK EXCHANGE
Reciprocal Web link exchanges are a win-win in business, since this is one way to optimize your search engine placement. When you agree with another Web site to exchange links, offer both a short and long version of your link. In longer one, be sure to place a benefit-driven headline with URL and a free offer. These annotated links stand out from crowd and give visitors more information to make a decision.
When you add zesty, power-packed headlines to anything your write or use to promote yourself and your business, you will attract your target potential buyers who evolve into buyers.
Judy Cullins: 20-year author, publisher, book coach Helps entreprenurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622
