Headline JunkieWritten by David Galluzzo
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we may believe ourselves to be, in real world most people need to be curious and/or excited before they will allow themselves to be led. In this case led to what ever it is you may be marketing. There are many great books and eBooks (electronic books) available that can teach you how to write effective headlines and copy. It would be time well spent exploring and using proven techniques many of these can offer. The simple utilization of a few words that you are currently not using in your marketing efforts can change your response and sales rates dramatically. When you evaluate content of most of these books you will notice common theme to use powerful words that evoke curiosity and excitement. Words and statements that define for reader value and benefit that your offer has for them and finally (the internet marketers body blow and finisher) immediate call to action. So if in your internet travels you find yourself twitching to click one of those links, go ahead - it feels good and it won't kill you or your integrity. You might actually find a great headline that leads to an equally great product and you will have then experienced first hand a simple but profound formula for online marketing success. Oh yeah and you will have also experienced real joy and purpose of being a true...Headline Junkie!
David Galluzzo of FirstBizOnline New-Biz Start Up Site and The BizFactsOnline Newsletter. Get Your Free Copy of Magic Letters How to Write So People Buy Now! http://www.firstbizonline.com and Wills-Legal Kits Best On the Net offering Wills, Trusts, Estate Planning, Nevada Corporation and More http://www.dacu.com
| | INTERNET DIRECTORIES CAN HELP CAPTURE BUSINESS FOR PROFESSIONALSWritten by Donald B. Kramer
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serve. While "key word" BANNERS on words would be too costly, you can place free listings on search engines. Use name of your city or state in your promotion. For instance, you can list your firm high on a search engine at GoTo.com and pay only when someone clicks on your listing. A Clayton, Missouri law firm in criminal law field should ask for listings on words "Missouri crimes", "Clayton crime","Missouri arrest", etc. to make sure responses are coming from right potential clients. The search engines, where you can pay per "click-through" can be a marvelouis bargain. Don't expect a flood of traffic, but what you do get can be worthwhile. In some cases, a "click-through" can cost as little as a penny. Submit your site information to major "search engines". There are many firms on Internet that will do this for you without charge. Some advertise they will submit your name to 2,000 "search engines", but this may just generate 2,000 "thank you" messages, and little else. When you submit your website to search engines, make sure it has "metatags" that clearly show your categories of law and your location, so you have a chance to end up in right spot. Ask your website designer to explain "metatags". Very few firms get high listings on "search engines" and viewing public rarely goes beyond number 20. While there may be thousands listed in a category, search engine will not let viewer go beyond 500. Professionals should let directories do marketing and bring highly targeted traffic to their site.
Donald B. Kramer is President of "Attorneyfind" at http://www.Attorneyfind.com It is an inexpensive and user-friendly site (spending heavily on banners and listings to bring heavy traffic to 4,500 listings).
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