What is it that I'm selling?

Are you selling just another product?

Are you selling a solution to people's problems?

Are you just in business to make a little money or do you honestly care about helping other people with their problems?

Now you are probably wondering where a good place to search for problems is. Well there are many places to do your research such as forums, discussion boards, newsgroups, and even eBay.

When you get to these places to do your research, here are just a handful of some of todays problems to give you an idea:

People are frustrated with amount of traffic on their web site! People are frustrated with amount of time they spend with their family or friends! People are frustrated with learning how to submit to Search Engines! People are frustrated with learning how to use certain software! People are frustrated with not being able to produce affiliate sales! People are frustrated with not being able to produce sales! People are frustrated with weight loss! People are frustrated with health problems!

Look for these types of problems and frustrations and develop or find products which have answers. In other words, don't just try to think of new ways to make money. Think of ways to solve more problems for more people! Once you've learned marketing side of equation, money will start coming in.

The best part about it is that all you have to do is change your attitude and start being a problem solver. What problems are still out there in your specific market? What problems do people have when they order from your competition? What can you do to make your product or service a better answer to people's needs?

When you ask yourself these types of questions you are often taking first step to success. Once you have recognized problem and developed right attitude, you can start looking for or creating solution. You have question, it's time to develop answers.

Moreover, HTML has a lot of disadvantages. For instance, some people can't view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they don't stop and think about size of email that they are sending, and whether or not their recipients may have limited space.

Sending large email files is a sure way to get your recipients upset. You don't want to strike out before you have chance to swing!

You can see that both email formats have their advantages, as well as their disadvantages. As for which format is right one for you, it all depends on your offer.

If you are sending an email offer that doesn't require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.

Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is way to go. When using an HTML format be conservative, not everyone has broadband, you'll find that a lot of people are still using 28.8k modems for their Internet connection.

When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way email offer appears to be text and loads fast, when it's actually HTML. Your viewer won't be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.

Most autoresponders and email softwares have ability to send email in both formats, but not all of them. There are still some that don't.