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*Proof. An extension of testimonial, benefits are often presented visually. Before/after pictures are shown for a weightloss product or acne treatment. Live makeup demonstrations show how beauty can be yours, instantly. Copies of cancelled checks are displayed for houses purchased using a real estate system.
*Urgency. The products can only be ordered by 800 number, available only during show. Or there is only a limited amount of product available. A counter is shown onscreen, rapidly clicking down towards zero. It's a clear message: if you don't buy now, you miss out!
*Ironclad guarantee. Infomercials always include a 30-day trial period. And chance to keep part of offer 'as their gift' if they decide to return product. It's presented as a no risk, win-win situation. Always.
*The Upsell. When you call to order, operator's script always includes an upsell. Offering vitamins to go along with fitness equipment. Or complimentary magazine subscriptions. They capitalize on customer's mood to buy.
So, if thought of how to write a compelling offer is keeping you up at night, do yourself a favor, and just hit your TV's power button.
Anthony Robbins, Carlton Sheets, Vanessa L. Williams, Ron Popeil, George Foreman, Susan Powter, Victoria Principal, et al, I salute you!
Paula Morrow heads Ideal Marketing Corporation, specializing in information products and training for newbie netpreneurs. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 bonus ebooks! http://www.idealmarketingcorp.com/subscribe.html