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But after two or at
most three, trips into
back room, there's just no excuse. Sorry. At some point, we're getting what we asked for.
So no. I don't buy your biz is failing because you've been robbed of your money and your dreams.
Both big business and small internet business fail because they can't pay their overhead. They're not selling. Pure and simple.
For an example, let's take my Home Grown Internet Biz. My long term goal is residual income. That's income that keeps paying me after I've quit doing
work.
But I'm not doing it for
money. I want
residual money for
*stuff* it will give me. I've got more traveling to do. There's lives I want to change. There's hungry kids that need love. Don't get me started.
So I'm not doing it for
money. But I have to make enough money each month to cover my overhead. Otherwise my biz won't survive. So that's my first order of business. Pay my bills.
My primary business medium is
internet. No matter what you hear, selling a residual income opp via
internet is not a walk in
park. But with a consistent long-term plan it can be done.
The internet gives me cheap marketing tools, fast effective systems and access to a huge market. The only trouble is, a residual income biz opp is
hardest sell on
internet.
Because of
psychology of
internet players and
general public's residual income biz opp misconceptions, I market
biz opp on
back-end.
Back-end marketing, by it's very definition, is a series of studied and tested steps. Even with
best of success, you don't usually fall into profit overnight.
Therefore, I must develop front-end sales to pay my bills. That my dear friend, kills Four birds with One stone...
1) Front-end sales pay my bills. 2) Front-end sales develop my in-house list of customers. 3) Because I give my in-house customers more value than I take, they trust me and therefore they are my naturally occurring back-end market. 4) Front-end sales allow my Home Grown Internet Biz Survive while my primary Home Grown Residual Income Biz continues to grow. And that my Dear Friend, is ---
**The One Big Trick to Your Small Business Success!**

Edward Thorpe, The Laziest Dude on the Internet, publishes The Home Grown Biz Advocate. Smart, funny and candid Home Biz Opp selling tips, tricks & free help. Get yours at http://www.growahomebusiness.com/newsletter/default.cfm mailto:webmaster@growahomebusiness.com