Have Internet?

Written by Joe Lopez

Continued from page 1


When Something is Free Online

Written by S. Housley

Continued from page 1

Exposure Companies will often provide a light version to gain attention for fee-based products or services. This often allows potential customers to see a product's or services potential. The hope is that providing something free will generate both brand loyalty and interest in fee-based options or services.

The Problem with Free If a business or individual is truly providing something for free, there is a cost involved. Whether time, resources or services are consumed to providerepparttar free item or service there is an expense involved. Ifrepparttar 145426 cost is at any point greater thanrepparttar 145427 benefit or perceived benefit of offeringrepparttar 145428 free item or service,repparttar 145429 business or individual will likely review options to better balancerepparttar 145430 cost-to-benefit ratio.

They may:

Discontinue support Companies or individuals that provide a free product may continue to providerepparttar 145431 item free of charge but discontinuerepparttar 145432 support. Ifrepparttar 145433 item is something like software,repparttar 145434 expense has already occurred. By providingrepparttar 145435 item without technical support or customer service they can reduce their staffing costs. The only ongoing expense to providerepparttar 145436 item free of charge would be ongoing hosting costs, which are usually relatively small. Ifrepparttar 145437 item is critical to a business or individual's operations,repparttar 145438 value ofrepparttar 145439 item will be lost if technical support or customer support is no longer available.

Abandon Businesses may simply discontinue offeringrepparttar 145440 free item or service without notice.

Compensation Individuals or companies may begin requesting donations, compensation, volunteers or a benefit listed above in order to continue to providerepparttar 145441 item or service free of charge.

Cut Corners Often free items are of reduced or inferior quality. Cost-conscious businesses or individuals often try to minimizerepparttar 145442 expense associated with free items and will use less expensive materials for free items.

There is value to "free" just be sure that you know what it is. Next time something is offered for free, evaluaterepparttar 145443 quid pro quo and determine what you are giving in return, because very little is ever really free.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

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