Unfortunately, there are still a few problems with it...

The 'big guys' have cornered market

Right now, Fortune 500 companies have cornered market on direct-to-desktop publishing. And for good reason -- they've been only ones who could afford it!

These companies have paid huge sums of money to have software developers convert their company materials into compatible content. They've hired professional designers to come up with attractive, customized "reader"applications they can send to their subscribers. And they've put tons of money into developing flashy graphics, streaming audio, and video clips to send out.

There is a tremendous opportunity for marketers to be at very front of curve, taking advantage of this red-hot new technology to get secure, direct access to desktops of your customers... But unfortunately, it's next to impossible for average person to get set up with direct-to-desktop technology right now.

You need to know a programming language like XML to create your content "feed." And unless you're willing to hire some expensive software developers, your subscribers will have to use a generic "newsreader" application to receive your messages.

Where this new technology is heading

The current situation of direct-to-desktop publishing reminds me of way things looked on Internet five years ago, when most companies didn't have web sites yet. Only a few highly funded Internet start-ups (remember dot-com boom?) had money, software, and skills to develop a professional site.

Then a few companies started looking at how to make web design accessible to public -- and now, user-friendly web design software has made it easy for anyone to create a professional-looking e-commerce web site in minutes!

The same thing happened with e-mail marketing. At first, it was just a few entrepreneurs testing water to see if there was a way to avoid paying postage for direct mail promotions -- and now, thanks to e-mail automation software, it seems like every company is using e-mail to distribute their promotions and newsletters.

And now, same situation has come up again. This technology will become mainstream in future, but it's those who get in on it FIRST who will see biggest profits from it. And at moment, it's just now affordable for all of us smaller companies that don't make billions of dollars a year.

All best...

Corey Rudl Internet Marketing Center

I'll let you in on a 'little secret'...

I know from talking to Corey that he just didn't think it was fair that Fortune 500 companies are only ones that can afford this technology, while marketers like you and me have to settle for inferior, stop-gap solutions.

And I know that he and his team have been quietly working on a solution to allow "regular" small online business owners start using "direct-to-desktop" technology for a tiny fraction of what those Fortune 500 companies are paying...

Just recently, Corey released his powerful new solution to a select group of his customers and subscribers... complete with customization, branding, and tracking tools BEYOND what these $10,000+ solutions typically offer.

And now YOU have opportunity gain a HUGE advantage by making sure you reach market with this FIRST -- long before your competitors even know it exists!

Go to: http://www.workathomemadeeasy.net/recommended/desktopm.html

... but don't delay, because like Corey said, marketers who use this first will be ones to see biggest profits.

I hope this information helps you kick your online marketing into next generation!

Hannes Johnson

Example for service professionals. If you provide a service where you give away first session as complimentary, give a presentation for a sale, or prepare a proposal, these costs also need to be included in your ROI calculations. If you provide this service in person you need to also add in your travel time and an average cost for car expenses (not just gas). This is why it is so important to prequalify. For coaches, this is why I recommend only performing complimentary session over phone or in your office unless you're fee is built in and high enough.

4. Pay per sale, also called a referral fee for closed transaction . This is typically a percentage of sales generated by advertisement. A commission is paid when a sales is made by advertiser and not by number of click-throughs. Advantageous to advertiser not to publisher.

Example: Someone places an ad in your eNewsletter with an agreement to pay a higher percentage fee for each sale but zero for any nonsales. The responsibility of success for sale falls mainly on advertiser. If you enter into this type of agreement, make sure advertiser delivers on their promises, and has a structurally sound sales processing system in place. Not to mention a means for reporting to you what was sold, when and where too.

5. Customer lifetime value. Stated in dollars, this is average length your customer remains with you divided by net profit of that value. If you are new in business or don't have actual figures you will need to estimate.

Example: If you are a coach and average of 22 steady clients per month for an average agreement of six months. Your net profit for six months would be $46,200. You then divide $46,200/22 = $2,100. What this means is that every client that you acquire for six months is worth $2,100 to your business.

6. Cost per click, also known as cost per click-through (CPC). How much you have to pay for every time someone clicks on your ad -- clicks from that point to next point, usually your web site.

Example: You purchase a banner space on someone else’s web site for your product or service. That space costs you $400 for month. There were 225 click-throughs from that banner to your site during that month. $400 divided by 225 = $1.77. You paid $1.77 for each click-through.

7. Cost per lead, also known as pay per lead. This usually occurs when you purchase prospect lists. These are specific lists from people who have already given permission to someone else that they are interested in this type of product or service. In other words, they have opt-in to a similar request, and they are target market you are looking for. The leads can be limited to just providing e-mail address or in great details.