Has Your Marketing Stalled? Company Reveals Five Simple Steps to Make Marketing More Proactive

Written by Paul Nastu


Continued from page 1

4. Meet with customers face-to-face--Talking with real customers is often more telling thanrepparttar most in-depth survey or a focus group performed by a third party. Make it a point to sit down with customers at trade shows, or get a client contact name from someone in sales and just call them up for a chat. (This is more than useful market research. You can also use customer anecdotes to strengthen your position internally.)

5. Share market research results consistently--Where do your research results live? In a drawer? In your head? Not good. Come up with a consistent solution for sharing them. Launch an internal newsletter, house results in a central database, leave them on tables inrepparttar 138878 lunchroom, find other ways to constantly remind people that you have tools to help them make decisions.

For more information on how to make marketing more proactive, visit: www.pjwritinggroup.com

Paul Nastu is President of PJ Writing Group LLC, which provides marketing communication services to clients that range from Fortune 50 companies to startups in search of a unique identity, voice, and message.


Finding Employees For Insurance Industry Jobs

Written by Barbara Kreuger


Continued from page 1

The downside in experience that must be considered is that an employee may not fully understandrepparttar processes and procedures unique to your insurance company. No two companies perform all their tasksrepparttar 138839 same way and an employee who has performed a specific role for one company may assume (incorrectly) that you do or should do itrepparttar 138840 same way. This can lead to bottlenecks and sometimes even conflict.

An additional drawback to experience that must be addressed when filling insurance jobs isrepparttar 138841 knowledge thatrepparttar 138842 prospective employee has worked in insurance industry jobs and has chosen to leave an employer. The last thing you want is to fill one of your vacant jobs with an employee who has a history of leaving related positions.

Both of these drawbacks can be addressed with a few simple questions ofrepparttar 138843 employee and to past employers.

Personal Skills

Personal skills are arguably one ofrepparttar 138844 most important criteria when filling insurance industry jobs. Whilerepparttar 138845 importance of personal skill is obvious when hiring for insurance agent jobs, these skills are equally important when considering employees for administration and more technical positions as well. While these people may not necessary be dealing withrepparttar 138846 public on a regular basis they will play a key roll in developing a productive work environment.

Althoughrepparttar 138847 primary objective in any businesses is to insure profitability, developing an enjoyable work environment in whichrepparttar 138848 various parties can communicate leads to new ideas, higher productivity due to a willingness of all employees to work together, and perhaps most importantly – a lower employee turnover rate.

For some insurance jobs, personal skills are more important than others however for every position they should be considered. You may even want to consider havingrepparttar 138849 current staff who will be working closely withrepparttar 138850 new employee meet duringrepparttar 138851 interview process and provide feedback. If your staff work well together their productivity will naturally increase.

Conclusion

While every company and position within that company is different, as long asrepparttar 138852 above three areas are considered when hiring for any ofrepparttar 138853 various insurance industry jobs available, you asrepparttar 138854 employer are far more likely to foster a positive, productive and inrepparttar 138855 end, more profitable company. You will end up with a staff that is properly educated, has good experience if applicable, and works well together. Like any well-oiled machine - this isrepparttar 138856 recipe for success when filling insurance related jobs.



Credits

InsuranceWorkForce.com is a nationally recognized insurance and financial services 'You-Post-It' job site. If you’re looking to fill insurance jobs visit InsuranceWorkForce.com. Employers and recruiters, submit your insurance jobs here.




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