Harmonize Elements for High Ranking

Written by Bet Cox

Continued from page 1

Title Your website title is trulyrepparttar crown of your page and should harmonize with your meta tags and content. It is picked-up by spiders, displayed in search engines and onrepparttar 128432 title bar ofrepparttar 128433 browser. Make this descriptive but not too long; anything over 100 characters needs to be re-thought. Remember 55-65 characters is about all thatrepparttar 128434 user will see onrepparttar 128435 title bar, depending on their screen size and resolution. After that,repparttar 128436 site title will truncate and they will seerepparttar 128437 browser name and version. So make those first characters count! If your company name is long, try to shorten it to just one or two key words; enough so thatrepparttar 128438 user knows who it is, but more importantly what it is. What your site is about is imperative. Sure you know your company name and what you do, but willrepparttar 128439 user? Many people only look atrepparttar 128440 title first. Then ifrepparttar 128441 title fits their need, they will bother to readrepparttar 128442 description, or better yet, to makerepparttar 128443 click and jump to your site. Remember, this is online reading, not print. There is a big difference in howrepparttar 128444 user approachesrepparttar 128445 process of reading for information onrepparttar 128446 web.

Content Content is still king and it reigns supreme over any other clever tactics anyone can come up with. Your site must have verbiage to back uprepparttar 128447 title, tags and description that you have already created. Repeating keywords or phrases from your description boosts your rankings as well as your credibility. This demonstrates that you are what and who you say you are. Say something substantive about your product or service. You can place little tidbits onrepparttar 128448 page to reflect these statements if you can't seem to work them into other paragraphs. Don't use an image of text use actual words instead. Using text in an alternative image tag is also a great complement, but it won't replace what you actually say withinrepparttar 128449 website. You want to confirm to your viewers that while you may have used clever marketing techniques to get them there, their click won't be wasted.

Bet Cox is the owner of Creative Sols, http://www.creativesols.com, an information development company that specializes in delivering targeted business content for print, presentations, training and the web. You can reach her by email at bcox@creativesols.com.

"The Number One Answer is Search Engines..."

Written by Bill Platt

Continued from page 1

The second page is forrepparttar month of April, 2001. In April, there were 955 people who came torepparttar 128431 site from search engines. This was 46% ofrepparttar 128432 total of 2073 site visitors. These visitors viewed 6521 pages.

You may view these actual statistics at: http://imiobc.com/keyword_rich/lrefers0401.html (362 kb)

The third page is forrepparttar 128433 month of March, 2001. In all, 1441 people came torepparttar 128434 site via search engines, which comprised 55.5% ofrepparttar 128435 2599 visitors. The sites visitors looked at 5899 pages while they were onsite.

These statistics are located at: http://imiobc.com/keyword_rich/lrefers0301.html (355 kb)

Going back a bit,repparttar 128436 next page I am making available is October of 2000. In this month, 1603 people found my site through search engines. This number represents 53.5% ofrepparttar 128437 sites 2995 visitors in October. All together, these 2995 people looked at 11,843 total pages.

These statistics can be found at: http://imiobc.com/keyword_rich/lrefers1000.html (440 kb)

Now, as you look at each referrer, you will note thatrepparttar 128438 domain from whichrepparttar 128439 traffic came is listed on top of each list, thenrepparttar 128440 actual page onrepparttar 128441 domain is listed atrepparttar 128442 right side with a link attached to it. You can actually click repparttar 128443 link atrepparttar 128444 right to seerepparttar 128445 actual search results used to find my site.

If you click on these search engine results used to find my site, keep in mind search engine results change over time, based on new data going intorepparttar 128446 engines. As a result, you will often be able to see my page listed, inrepparttar 128447 search results ofrepparttar 128448 page that opens, only in links that are fresh.

Another thing to note is that torepparttar 128449 right ofrepparttar 128450 actual page link is a lot of black text. This text represents special form information that was used to narrowrepparttar 128451 search results. Often, you will see "&query=blah+blah" or "&q=blah+blah". This refers torepparttar 128452 search terms actually being "blah blah". Sometimes, you will see something torepparttar 128453 effect of "&start=10" or "&first=10". In both cases, this tells you thatrepparttar 128454 search results begin at ten.

As you review these site statistics, you will be amazed atrepparttar 128455 wide range of search engine terms used to locate my domain. You may also be dumbfounded by some ofrepparttar 128456 keyword phrases that people type into search engines while looking forrepparttar 128457 results they desire. The one that really got me was "dangerous creatures caused invalid page fault"! If "dangerous creatures" is not a video game, I am lost.

Amidst all ofrepparttar 128458 different search terms listed in these pages, you might also noterepparttar 128459 frequency of my top site keywords, "free website content", "free ezine content" or some variation thereof. The pages that rely on these key terms seerepparttar 128460 highest number of visitors on my domain each month. I have done well to place these pages inrepparttar 128461 #1 spot on several search engines.

This site represents my first domain. If you were to have access torepparttar 128462 statistics on my other domains, you would be astonished atrepparttar 128463 numbers coming through my domains from search engines and from other sources.

My point is that while you should always take a multi-pronged approach to building traffic to your website, you should never dismissrepparttar 128464 power of search engines as one of your most viable traffic building solutions.

Bill Platt. Among the services offered at http://IMIOBC.com , search engine placement, sales copy analysis and creation are very popular. http://GhostArticles.com

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