Title Your website title is truly crown of your page and should harmonize with your meta tags and content. It is picked-up by spiders, displayed in search engines and on title bar of browser. Make this descriptive but not too long; anything over 100 characters needs to be re-thought. Remember 55-65 characters is about all that user will see on title bar, depending on their screen size and resolution. After that, site title will truncate and they will see browser name and version. So make those first characters count! If your company name is long, try to shorten it to just one or two key words; enough so that user knows who it is, but more importantly what it is. What your site is about is imperative. Sure you know your company name and what you do, but will user? Many people only look at title first. Then if title fits their need, they will bother to read description, or better yet, to make click and jump to your site. Remember, this is online reading, not print. There is a big difference in how user approaches process of reading for information on web.

Content Content is still king and it reigns supreme over any other clever tactics anyone can come up with. Your site must have verbiage to back up title, tags and description that you have already created. Repeating keywords or phrases from your description boosts your rankings as well as your credibility. This demonstrates that you are what and who you say you are. Say something substantive about your product or service. You can place little tidbits on page to reflect these statements if you can't seem to work them into other paragraphs. Don't use an image of text use actual words instead. Using text in an alternative image tag is also a great complement, but it won't replace what you actually say within website. You want to confirm to your viewers that while you may have used clever marketing techniques to get them there, their click won't be wasted.

The second page is for month of April, 2001. In April, there were 955 people who came to site from search engines. This was 46% of total of 2073 site visitors. These visitors viewed 6521 pages.

You may view these actual statistics at: http://imiobc.com/keyword_rich/lrefers0401.html (362 kb)

The third page is for month of March, 2001. In all, 1441 people came to site via search engines, which comprised 55.5% of 2599 visitors. The sites visitors looked at 5899 pages while they were onsite.

These statistics are located at: http://imiobc.com/keyword_rich/lrefers0301.html (355 kb)

Going back a bit, next page I am making available is October of 2000. In this month, 1603 people found my site through search engines. This number represents 53.5% of sites 2995 visitors in October. All together, these 2995 people looked at 11,843 total pages.

These statistics can be found at: http://imiobc.com/keyword_rich/lrefers1000.html (440 kb)

Now, as you look at each referrer, you will note that domain from which traffic came is listed on top of each list, then actual page on domain is listed at right side with a link attached to it. You can actually click link at right to see actual search results used to find my site.

If you click on these search engine results used to find my site, keep in mind search engine results change over time, based on new data going into engines. As a result, you will often be able to see my page listed, in search results of page that opens, only in links that are fresh.

Another thing to note is that to right of actual page link is a lot of black text. This text represents special form information that was used to narrow search results. Often, you will see "&query=blah+blah" or "&q=blah+blah". This refers to search terms actually being "blah blah". Sometimes, you will see something to effect of "&start=10" or "&first=10". In both cases, this tells you that search results begin at ten.

As you review these site statistics, you will be amazed at wide range of search engine terms used to locate my domain. You may also be dumbfounded by some of keyword phrases that people type into search engines while looking for results they desire. The one that really got me was "dangerous creatures caused invalid page fault"! If "dangerous creatures" is not a video game, I am lost.

Amidst all of different search terms listed in these pages, you might also note frequency of my top site keywords, "free website content", "free ezine content" or some variation thereof. The pages that rely on these key terms see highest number of visitors on my domain each month. I have done well to place these pages in #1 spot on several search engines.

This site represents my first domain. If you were to have access to statistics on my other domains, you would be astonished at numbers coming through my domains from search engines and from other sources.

My point is that while you should always take a multi-pronged approach to building traffic to your website, you should never dismiss power of search engines as one of your most viable traffic building solutions.