Hansel & Gretel Left a Breadcrumb Trail.....So do Your Website Guests!

Written by Merle

Continued from page 1

Freestats.com - http://www.freestats.com Free Stats is free and easy to use. The downfall isrepparttar code they give you inserts a banner onrepparttar 133621 pages you wish to track. They do offer a "gold" service that eliminatesrepparttar 133622 banners for only 5.95 a month.

Thecounter.com - http://www.thecounter.com

The Counter supplies in-depth traffic reports. Tracksrepparttar 133623 number of visitors, referrers, browsers, and more. Simple to use add a few lines of HTML to your pages and you're good to go.

Stattrack.com - http://www.stattrack.com

Stat Track is more then just a counter; you get detailed information about your web guests. To use it you will have to tolerate a small 88X31 button on your tracked pages. Sign up, pasterepparttar 133624 code and you're done.

Now, let's move on to third party or pay stats services. Third party means another server collects and tabulates your website traffic, notrepparttar 133625 server your site is hosted on.

Professional SuperStats- http://v2.superstats.com/service_options.html

Offers advanced real time tracking and historical reporting on site traffic. Not software, it's easy to set up. The tracking code is invisible to your site visitors, no banners or buttons. You can also exportrepparttar 133626 data to MS Word, Excel or PDF format for further analyzing. Only 19.95 per month or 200.00 US dollars forrepparttar 133627 year.

Bondsmith.com - http://www.bondsmith.com

Provides traffic measurements and third party auditing services to website owners. Excellent for proving traffic patterns to potential advertisers. Sign up and get your first month for free.

Site Gauge - http://www.sitegauge.com/reports.htm

Offering a free service, but you have to show banners on your site. For only 19.95 a month for up to 20,000 page views I'd go withrepparttar 133628 Pro service. It's invisible on your site andrepparttar 133629 stats collected are really in-depth. You can also request thatrepparttar 133630 stats be e-mailed to you daily.

The last and final option is your web host. Some web hosts will be able to supply you with stats but not all of them. You'll have to ask yours if they do and if there is any charge involved. Usually they supply you with this information for free as an add-on to you hosting service, but I have seen some that charge a small fee for access. Make a point to ask, as many of them won't point it out to you otherwise.

There you have it, stats in a nut shell. By analyzing your website statistics you'll be able to make more informed decisions and know what's working and who's visiting your site. The breadcrumbs are there.... do you have a system in place to find them?

Merle's Cyber Promotions http://www.mcpromotions.com/ "Creating Visibility Online for Small Businesses" Subscribe to MC Promotions Press mailto:subscribe@mcpromotions.com New Service just added "Get Ready to Market Package" For details go to http://www.mcpromotions.com/getreadytomarket.htm To find out more about the products and services offered by MC Promotions send mailto:mcservices-ar@automagical.net

Unlocking the Keys to Your Web Site Traffic - Web site promotion and search engine strategies

Written by Philippa Gamse

Continued from page 1

* Frames:repparttar separation ofrepparttar 133620 screen into different sections. Several search engines will not go inside these.

* Java: a programming language used to create "cool" animation effects, and other applications on your site - again,repparttar 133621 search engines will not work with Java script.

* Images: pages that contain only graphics with no text, (even if words are part ofrepparttar 133622 graphic) will be passed over byrepparttar 133623 search engines unless you include alternative text tags forrepparttar 133624 images.

Note: there are big differences betweenrepparttar 133625 various search engines as to what and how they will index. My suggestions here will help you well throughrepparttar 133626 basics, but for much more detailed information, check out "The Webmaster's Guide to Search Engines".

Submitting torepparttar 133627 search engines

Now it's time to submit torepparttar 133628 search engines.

Byrepparttar 133629 way, they all (currently) accept your listing free of charge - they raise revenue fromrepparttar 133630 advertising banners atrepparttar 133631 top of their pages.

You may have already received some unsolicited e-mail (not from me!) offering to submit your site to 500+ search engines for a seemingly very low price. My advice would be to avoid these services, for several reasons:

1. Most ofrepparttar 133632 500 search engines will be obscure (such as "Fred's Cool Links"), with few people ever visiting.

2. These services will submit your site to allrepparttar 133633 engines on their lists indiscriminately, whether or not it is applicable. Worse, some of them may be adult-oriented.

3. The services use software to submit your site automatically, which means that they do not takerepparttar 133634 time to ensure that you appear inrepparttar 133635 optimum category within each directory. Also, some ofrepparttar 133636 search engines are now rejecting automated submissions.

If you decide to do your own submissions, these arerepparttar 133637 ones that I recommend using:

Alta Vista; AOL Netfind; Excite; Google; Hotbot; Infoseek; Lycos; Microsoft Network; Northern Light; Webcrawler;

Be aware thatrepparttar 133638 search engines take vastly differing amounts of time to list you. Alta Vista and Infoseek are usually very fast, while Excite and Lycos can be delayed by several weeks.

You should also get yourself listed inrepparttar 133639 major directories - these are reviewed by human editors, so make sure that your site is ready for close scrutiny! These include:

Looksmart; Snap; Yahoo!

If, and only if, you are selling product directly from your Web site via a secure server, you can apply for Yahoo!'s Business Express Service. This costs a one-time fee of $199, but seems to virtually guarantee you a listing - and Yahoo! is still by farrepparttar 133640 highest trafficked directory.

And, if you are willing to pay per click (visitor to your Web site), check out Goto. This search engine is arranged on an auction system - you bid per keyword or phrase (bids start at $0.01), andrepparttar 133641 highest bidder's site is displayed first. Your account is debited byrepparttar 133642 amount of your bid when someone clicks on your listing. Again, this site is controlled by human editors, sorepparttar 133643 results are pretty clean.

Traffic analysis - evaluating results

Once your site is promoted and starts appearing inrepparttar 133644 search engines, you can evaluate your traffic. Your Internet Service Provider (ISP) should provide your site's usage logs, which give you incredibly useful information. (And if they don't, take your business elsewhere!)

You will need a good analysis tool to break down this data (some ISP's and / or professional Web site marketers provide this service as well). I currently use Hitbox, which is excellent.

The report will show you how many individual visitors came to your site, as well asrepparttar 133645 hit count. You can see which pages ofrepparttar 133646 site arerepparttar 133647 most popular, and which pages draw little traffic. Maybe this is because you haven't made them enticing enough in your links.

Armed with this analysis, you can intelligently review your site structure and content. Forrepparttar 133648 purposes of this discussion on search engine promotion, look atrepparttar 133649 sections on search engines and keywords (you can find these by usingrepparttar 133650 navigation links inrepparttar 133651 left-hand frame ofrepparttar 133652 report):

"Top Referring Sites" "Top Referring URL's" "Top Search Engines" "Top Search Phrases" "Top Search Keywords"

These charts and tables show you which search engines (or other Web sites that link to you) are drivingrepparttar 133653 most traffic to your site, and what keywords and phrases people are using to find you, broken down both by individual search engine and overall. Here's where you start getting some great feedback. You may have been fairly sure that you knewrepparttar 133654 keywords that your markets would use to find your site, but you could be wrong! With this information, you can adjustrepparttar 133655 titles, keywords and descriptions in your pages, and then resubmitrepparttar 133656 site. This ongoing process helps to improve your position inrepparttar 133657 search engines where you may not be so well placed.

This also provides wonderful market research on your audience. Rita Risser's company, Fair Measures, provides legal training for managers inrepparttar 133658 area of employment law. Her Web site is an extensive information resource, attracting over 6,000 visitors per month.

Rita told me that her logs showed that many visitors were searching for a specific topic that was a total surprise to her. But there was such demand for this subject that she decided to write a book on it.

If you viewrepparttar 133659 Webtrends report while online, you can click onrepparttar 133660 most popular search strings and perform that actual search. This will show you how your site appears, and also what other pages are being returned. So if your competition is ahead of you, it may be possible to look at their promotional techniques and work out how they do it!


Take your Web marketing seriously. The Web affords yourepparttar 133661 opportunity to trackrepparttar 133662 results of your marketing investment in ways that you never could with traditional advertising. You can learn something about literally every visitor to your site.

Get serious about your Web site marketing; set your goals, invest in an ongoing strategy, and then become even more successful!

Copyright, Philippa Gamse, 2000

Philippa Gamse, CyberSpeaker, is an internationally recognized e-business strategist. Check out her free tipsheet "Beyond the Search Engines" for 17 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com

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