If you plan to market by email, you should build your own list. Sure this takes some time, but rewards will be worth it. This is a responsible approach to use of business E-mail. I do believe there is a "bottom line" here. If your list is highly targeted, remove requests are immediately honored, and you are providing something of interest, you should not encounter any problems and just may do some business.

There are a number of ways to get people to your web site so you can make actual sale. One of time proven methods is to search out Newsletters or Ezines that match your target market. Don't make mistake of thinking that a huge subscriber base is best. It is better to advertise in smaller publications that are targeted to group you wish to contact, then ones with very large subscriber bases that are not. Publications that are not targeted are like shooting that arrow into air. Sure, you may get a few but realistically you won't get many.

Search Engines are a good bet. Get your web site listed, but don't fall for pitch that someone can do it for you for a few bucks. To do it right, it is simply too much work to be able to get any type of good listing for a small amount. This is something you should consider doing yourself, and if you do spend necessary time, rewards will be worth it.

One of our publications, "Search Engine Tips" is a good starting place to learn "ins and outs" of getting a favorable position. It is a free publication and is mailed out once a week.

Think about writing some articles in areas of your expertise. Most publications permit an authors credit box following article. If your articles are well written and timely, odds are they will be published. Anything that you can do to improve your business exposure, will pay "Handsome Dividends".

Services are usually strong - especially online services. Find a niche here and you will usually succeed. But what kind of services sell? There are many kinds, but they usually don't take form of affiliate programs that thousands of others are trying to sell. But, you might argue, affiliate programs are a great deal. With very little investment, you can be up and running in a very short time.

But why should someone buy from you, something that is being hawked all over web? This is where advice of pundits comes into action. You must sell yourself first, and do something that sets you apart from others who have exactly same product or service.

Your own web site is a great start. You can have your picture there, a short bio and list your reasons for joining program. If you can sell yourself, affiliate sale is a lot easier. But to do this, you must be able to entice your visitors back. If you can get them there enough times, odds of you making a sale greatly increase.

There are a number of ways to get them to return. Content that is continually updated is a great start. If you have information of interest to them, they will come back. A guest book where you can capture their email address is a real plus. You can then notify them when content has changed, and you are building a valuable mailing list. Running a contest is also a good draw.

If you can get your visitors back for seconds, or even thirds, you have a much better chance of selling your product or services. Who knows - you might also get a lot of new visitors by "word of mouth" which is always one of strongest forms of advertising available.