Half-Baked E-Mail

Written by Harry Hoover

Continued from page 1

Your tactics section lays out tasks and who is responsible for them. What technology do you need? Do you have in-house e-mail capabilities or should you use an application such as nTarget (www.ntarget.com)? How will you build and manage your list? How will you acquire new subscribers? Who will create content, design and distributerepparttar e-mail?

After you answer those questions, itís time to turn to your timeline. Develop a schedule for having your technology in place, building your list, creating content, designing and distributingrepparttar 109608 e-mail. Determine if this will be a one-time mailing, or if it will recur on a weekly or monthly basis.

Your budget may help you answer many ofrepparttar 109609 questions above. Small budgets may mean you complete a lot ofrepparttar 109610 work in-house.

Finally, itís time to establish criteria for measuringrepparttar 109611 program. An awareness program may call for some baseline research so youíll know how you are doing. A relationship management program may measure customer retention. Increased click-through from your e-mail to your website is also a measurable element. Sales-oriented programs might measure total sales from e-mail, or incremental sales increases with individual customers.

No matter what your objective in using e-mail, spend a little time cooking up a plan so your results wonít be half-baked.

Harry Hoover is managing principal of Hoover ink PR, www.hoover-ink.com. He has 25 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Duke Energy, InterCerve, Levolor, North Carolina Tourism, VELUX and Verbatim.

Give Your Visitors a Free Email Course

Written by David McKenzie

Continued from page 1

This could be your own product or a product you resell as an affiliate in an affiliate program. Both work equally as well.

When people read your valuable information in your email course they are MUCH MORE LIKELY to buy than if they just visited your web site. I know this is a fact because it has been my personal experience.

Have you noticed how popular free email courses have become lately?

Well, now you know why. They really work and they really produce excellent results. I can guarantee your conversion ratios will increase.

So if you are NOT offering a free email course you are missing out on additional opportunities to make sales.

You can set up your own free email course with one ofrepparttar free autoresponder services at sendfree.com or getresponse.com

Start your email course today!

David McKenzie is offering a Free Email Course ď5 Tips to Being Successful with Affiliate ProgramsĒ ==> http://www.1sthomebasedbusiness.com Click now for your FREE course!

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