"HUGE FREE Exposure With A Press Release! - Part 2"

Written by A.T.Rendon

Continued from page 1

Keep in mind that MORE is not necessarily good in this case as your Press Release will be of interest to a narrow focus group of people.

However, even a SHORT list of, say 2 dozen, Media Contacts Could exposure your message to 10's of MILLIONS, FREE!

So, make use of your favorite Search Engine and find their web sites and also where to send your email Press Release.

Once your list is complete, send out your Press Release on an individual basis, NOT bulk email or Bcc as this would make it too impersonal forrepparttar media contact.

You want their email address and name to show up onrepparttar 101230 headers ofrepparttar 101231 email you send them so they feel it is a single mailing just to them.

They all know you are sending it out to many others but it gives a great illusion of being exclusive.

Want to tap intorepparttar 101232 big media outlets?

Visitrepparttar 101233 web sites of ABC, NBC, CBS, CNN, etc. and you will find not onlyrepparttar 101234 email address ofrepparttar 101235 main offices but also many contact email addresses ofrepparttar 101236 affilliates.

ABC http://www.abc.com

NBC http://www.nbc.com

CBS http://www.cbs.com

CNN http://www.cnn.com

Here is another FREE Resource that DOES supply you not only withrepparttar 101237 physical address ofrepparttar 101238 Media Contact, but also with email address contacts when they are available:

FAIR's Media Contact List http://www.fair.org/media-contact-list.html

There are also services available that will sell you a list of email addresses. I personally have never used one of these services so I suggest you investigate before you purchase. Gebbie Press: http://www.gebbiepress.com/

There are also Press Release Services that send out your Press Release - for you - to their established list of Media Contacts : For a Fee Press Release Service

And, finally, here isrepparttar 101239 URL of a web site that has a list of things that annoy those that receive press releases for a living. It makes several good points:

Pet Peeves ofrepparttar 101240 Press http://www.automatedpr.com/pet_peeve.htm

If you do it all yourself, you will quickly find out that repparttar 101241 time and effort you invest will be GREATLY rewarded.

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.6 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at:http://emailexchange.org/?articles


Written by Bob Leduc

Continued from page 1

Here are 3 examples of descriptive word pictures used by different businesses...

"No boss. No schedule. No debt. Money to buy what you want and time to spend having fun." (Business opportunity offer)

"More prospective clients than you can handle will call you every day." (Sales lead service)

"You'll feel good, look younger and enjoy playing active sports without getting tired." (Weight loss product)


Most prospects will not buy from yourepparttar first time they hear about your product or service ...orrepparttar 101229 first time they visit your web site. They may be very interested in what you offer. But other priorities prevent them from buying NOW.

You can recover many of these "almost sales" with a follow up system. Follow up systems produce very profitable sales because they don't involve any advertising expense.

Your follow up system can be as simple as periodically contacting previous prospects with a new offer for your product or service.

Another effective follow up method is to distribute an informative newsletter with topics related to your product or service. A newsletter automatically reminds prospects about you every time they get it. This is especially effective for marketing onrepparttar 101230 Internet where your newsletter can be distributed free by email.

TIP: Develop a method to capture and saverepparttar 101231 names and contact information of prospects who didn't buy from you. You need it to follow up.

Use these 3 marketing tactics to make your advertising more effective and more profitable. They will increaserepparttar 101232 number of sales you get without increasing your advertising costs.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time)

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