Keep in mind that MORE is not necessarily good in this case as your Press Release will be of interest to a narrow focus group of people.

However, even a SHORT list of, say 2 dozen, Media Contacts Could exposure your message to 10's of MILLIONS, FREE!

So, make use of your favorite Search Engine and find their web sites and also where to send your email Press Release.

Once your list is complete, send out your Press Release on an individual basis, NOT bulk email or Bcc as this would make it too impersonal for media contact.

You want their email address and name to show up on headers of email you send them so they feel it is a single mailing just to them.

They all know you are sending it out to many others but it gives a great illusion of being exclusive.

Want to tap into big media outlets?

Visit web sites of ABC, NBC, CBS, CNN, etc. and you will find not only email address of main offices but also many contact email addresses of affilliates.

ABC http://www.abc.com

NBC http://www.nbc.com

CBS http://www.cbs.com

CNN http://www.cnn.com

Here is another FREE Resource that DOES supply you not only with physical address of Media Contact, but also with email address contacts when they are available:

FAIR's Media Contact List http://www.fair.org/media-contact-list.html

There are also services available that will sell you a list of email addresses. I personally have never used one of these services so I suggest you investigate before you purchase. Gebbie Press: http://www.gebbiepress.com/

There are also Press Release Services that send out your Press Release - for you - to their established list of Media Contacts : For a Fee Press Release Service

And, finally, here is URL of a web site that has a list of things that annoy those that receive press releases for a living. It makes several good points:

Pet Peeves of Press http://www.automatedpr.com/pet_peeve.htm

If you do it all yourself, you will quickly find out that time and effort you invest will be GREATLY rewarded.

Here are 3 examples of descriptive word pictures used by different businesses...

"No boss. No schedule. No debt. Money to buy what you want and time to spend having fun." (Business opportunity offer)

"More prospective clients than you can handle will call you every day." (Sales lead service)

"You'll feel good, look younger and enjoy playing active sports without getting tired." (Weight loss product)

3. FOLLOW UP PERIODICALLY

Most prospects will not buy from you first time they hear about your product or service ...or first time they visit your web site. They may be very interested in what you offer. But other priorities prevent them from buying NOW.

You can recover many of these "almost sales" with a follow up system. Follow up systems produce very profitable sales because they don't involve any advertising expense.

Your follow up system can be as simple as periodically contacting previous prospects with a new offer for your product or service.

Another effective follow up method is to distribute an informative newsletter with topics related to your product or service. A newsletter automatically reminds prospects about you every time they get it. This is especially effective for marketing on Internet where your newsletter can be distributed free by email.

TIP: Develop a method to capture and save names and contact information of prospects who didn't buy from you. You need it to follow up.

Use these 3 marketing tactics to make your advertising more effective and more profitable. They will increase number of sales you get without increasing your advertising costs.