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Keep in mind that MORE is not necessarily good in this case as your Press Release will be of interest to a narrow focus group of people.
However, even a SHORT list of, say 2 dozen, Media Contacts Could exposure your message to 10's of MILLIONS, FREE!
So, make use of your favorite Search Engine and find their web sites and also where to send your email Press Release.
Once your list is complete, send out your Press Release on an individual basis, NOT bulk email or Bcc as this would make it too impersonal for media contact.
You want their email address and name to show up on headers of email you send them so they feel it is a single mailing just to them.
They all know you are sending it out to many others but it gives a great illusion of being exclusive.
Want to tap into big media outlets?
Visit web sites of ABC, NBC, CBS, CNN, etc. and you will find not only email address of main offices but also many contact email addresses of affilliates.
Here is another FREE Resource that DOES supply you not only with physical address of Media Contact, but also with email address contacts when they are available:
FAIR's Media Contact List http://www.fair.org/media-contact-list.html
There are also services available that will sell you a list of email addresses. I personally have never used one of these services so I suggest you investigate before you purchase. Gebbie Press: http://www.gebbiepress.com/
There are also Press Release Services that send out your Press Release - for you - to their established list of Media Contacts : For a Fee Press Release Service
And, finally, here is URL of a web site that has a list of things that annoy those that receive press releases for a living. It makes several good points:
Pet Peeves of Press http://www.automatedpr.com/pet_peeve.htm
If you do it all yourself, you will quickly find out that time and effort you invest will be GREATLY rewarded.
A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.6 MILLION FREE Ad Sites!" mailto:email@example.com Visit us at:http://emailexchange.org/?articles