Just go to your favorite search engine and enter in words, "Press Release", and you will find a wealth of information.

Of course, if you do not want to bother with research, you can always make use of one of those "Press Release" services which can run you upwards of $500.

But, as I already mentioned, all info you need is online, there for taking. That is what I did.

Why pay when you can get it for FREE?

My first Press Release was so successful, that after just one week, I had to stop taking orders. It was too much for me to handle and process.

Better to stop taking orders for something you will not be able to supply than accept order and then be unable to fill it properly.

I got coverage in newspapers, magazines and on TV!

All of this media coverage was given to me for FREE!

And it all happened just because I emailed out around 100 Press Releases! There are literally thousands of such media contacts. Pick and choose according to what info it is that you are trying to publicize.

These people can reach millions of people with just one Press Release. That is why it is so important to tap this FREE resource for publicity and exposure.

Next week's article, will reveal basics of a Press Release which will save you hours of research, and also detail for you how to tap into email addresses of all these media pros.

7. Rotate Your Banners Regularly

Always have 2 or more banners to promote each product. A banner usually burns out after a surfer has seen it 3 times. They will ignore (if not hate) banners which they see repeatedly. If your click-through is steadily declining, then it is time to rotate your banners.

8. Target Your Banners

Place your banners on websites visited by your potential customers. If you promote gourmet coffees, place your banners on sites targeted at gourmet coffee drinkers. The quality of leads generated are higher, and more likely to result in sales.

Running your banners on targeted sites generally yield higher click-throughs and return-on-investment (ROI). You are reaching people who are most interested in what you have to offer. Of course, you can try websites with general audience if they generate substantial ROI.

9. Monitor Your Banners' Performance

Make it a point to check on your banners' performance every few days. Monitor click-through rate. The click-through tells you how well your banner performs. Most banners fetch a click-through of between 0.8% to 2.0%. If your banner gets more than 2.0%, it is doing a pretty good job.

By monitoring your banners' performance, you can kill under- performing banners before they waste away your advertising dollars.

10. Do Your Mathematics

Do your mathematics for each banner advertising campaign. Calculate cost-per-visitor, cost-per-sale and return-on- investment ratios.

For example: If a website charges you $20 per thousand impressions ($20/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $1.00 ($20 / 20 visitors).

And if 1 in every 10 visitors buys your product, your cost-per- sale is $10.00 ($20 / 2 sales).

So if each sale of your product produces a gross profit of $15, then your net profit per-sale will be $5.00 ($15 gross profit - $10 cost-per-sale).

Your return-on-investment (ROI), before non-marketing expenses, is 50.0% ($10.00 total net profits / $20 investment). This campaign is profitable!

Try advertising on different sites or using different banners. Find winning combination(s) that can yield highest ROI. Comparing Deal A which yields an ROI of 20% to Deal B that yields 60%, your advertising dollars work three times harder (and profitable) with Deal B!