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6. Don't Use All CAPS!- You don't want to use all capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it.

7. Font Properly- You want to use a text font that relates to product or services your selling. You don't want to use a comic type font when your selling business books.

8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site.

9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to point they just decide to leave your site.

10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across.