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"What's New" Section A small table on your index page entitled "What's New" is an excellent way of demonstrating that your site is updated frequently, thus enticing visitors to return.
Email Subscription If you operate a niche site, you're probably getting visitors who are very interested in your topic. Offer a monthly newsletter or bulletin service where you will notify visitors of breaking news and other large happenings in your niche. Mailings are nice because they give you big traffic spikes when you need them. (Don't overdo it though. Only email when you have something to say, or recipients won't open them)
Of Week! Create a section for a quote of week, photo of week, tip of week, etc. If you do this carefully and with excellent content, it will draw visitors back each week.
Half Articles Let's say there is some large happening in your niche. You can write an article on what happened and make clear that you will post outcome when it occurs. Simply, instead of waiting for whole issue to pass by, write piece half way through followed by a "more to come."
While it's great to put milk on a site, you also need to make sure that you are not driving traffic away.
Here are some things that reduce return traffic:
Excessive Page Loading Times - Often caused by too many graphics, sound, crazy effects, etc.
Poor design and site navigation Poor grammar, spelling, etc.
Writing in all capitals or fonts too large
Lack of Updated Content
Pages cluttered with too many ads
These are just a few suggestions. If you do some brainstorming, you can come up with even more content that will work as milk on your site.
Someone once said "the best source of new customers are you existing customers." That is as true today as it was when it was said.
Getting new visitors is fine, but take action to retain your current visitors.
Andrew A. DeMuth is a long-time small business owner and police officer with extensive experience in marketing. He currently runs one of the nations largest law enforcement websites, http://www.NJLawman.com and has authored many articles for both http://www.NJLawman.com and other periodicals.