Continued from page 1
Let's look at a similar situation that arose a couple of years ago. Stephen Pierce (who was unknown at
time in Internet marketing circles) released an eBook about his online success. One chapter of
eBook covered something that he called 'Smart Pages'. There were, quite simply pages which had been designed in a certain way to rank well in search engines. They were completely different to
directory pages I have mentioned above but
concept was
same - fast, free traffic to your site from
main search engines.
Smart Pages were big business for, I guess, a year after Stephen's eBook was published - software was written to create them, more eBooks were written, I even tested them and wrote about them myself.
Gradually though their effectiveness started to reduce and nowadays, I doubt that any serious Internet marketer would even consider using Smart Page technology. I am sure however that for that period of a year, a lot of people made a lot of money from
Smart Page concept.
Just to illustrate this point further, I did a search on Google today for
term 'Smart Pages' and not one person is paying to advertise using Adwords for this search term - not one! How often does that happen?
As I say,
directory sites that TE and other software products create are completely different to Smart Pages and do at least have some content but
fact is that they are being mass-produced and in many cases people are not even bothering to change
standard page templates that come with
software. If Google (or any other large search engine) wanted to exclude
results of such pages, in most cases it would be pretty easy for them to do and if your only traffic comes from these very search engines, any income could stop overnight.
So what is
point of this article? Am I telling you not to use this technology?
Absolutely not - I have been testing
various software products available myself to see how well they work so I am certainly not saying 'Don't do this'. What I am saying is that you should be aware of
risks. You should be aware that you 'might' wake up one morning and find that as far as
search engines are concerned, your automated pages no longer exist and therefore don't rely on methods such as these for your entire income. In other words, don't put all your eggs in one basket - make hay while
sun shines but be prepared when it eventually goes in :-)
Plenty of people make a good living jumping from one fad or craze to
next but it can be a risky business. Just make sure you are aware of
risks.

Richard Grady has been helping ordinary people earn online since 1998. He writes a free newsletter which is published every two weeks. To subscribe (and claim your free gifts), visit: http://www.thetraderonline.com/newsletter.html