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3. STIMULATE YOUR PROSPECT TO START ENJOYING THE BENEFIT NOW
...by taking immediate action to get it. Three of ways you can persuade immediate action are:
** Make an offer with a short time deadline. (discount, bonus, etc.) ** Provide several easy, fast ways to buy. The more better. (online, phone, fax, etc.) ** Guarantee fast delivery. This is easy if you can deliver your product or service online. Otherwise, offer to ship your product immediately or start providing service immediately after your customer orders it.
IS IT A BENEFIT?
Be sure you're promoting biggest benefit your customers get from your product or service -- not a feature of it. A feature is what your product or service is. A benefit is what your product or service does for your customers.
For example, an anti-virus software program may include weekly online updates. That's a feature. The benefit is -- a new computer virus will never destroy any data on my computer. That's result a buyer wants. People never buy something to get a feature. They always buy to get benefit produced by feature.
WORKS FOR A SMALL AD TOO
Including all 3 methods of promoting a benefit in a small ad can be challenging because of limited space available. Here's an example of how one business did it with only 18 words.
"Take more profit from your business and enjoy less stress! Find out how - before your competition does."
Customers buy your product or service to gain benefit it offers. Determine what that benefit is. Then use it 3 different ways in all your marketing materials and promotions. You'll be surprised by how it increases your sales and profits.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. For more information... mailto:BobLeduc@aol.com. Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133