Decide which offer on your list is most powerful and use it in your sales material and/or your selling presentation.

IMPORTANT: A special offer providing obvious value always increases your sales volume. It's a proven way to overcome buyer resistance and procrastination. A special offer also provides a logical reason in buyer's mind to justify what may actually be an impulsive decision to buy now.

STEP 4: Decide How To Publicize Your Business

How will you introduce yourself to prospects in this market? Will you use classified or display ads in print publications or on Internet? Will you use direct mail? Is broadcast media such as radio or TV appropriate and cost-effective? What networking can you participate in locally or on Internet to draw attention to your business? What other methods of promotion can you use?

Prioritize each method on your list and develop an action plan with deadlines for implementing them.

STEP 5: Establish A Plan To Promote Customer Loyalty

Decide what you will do to cultivate customers so they continue to do business with you and give you referrals. For example, write or call your customers or clients immediately after a transaction and thank them for their business. Ask them if they're pleased with what they received. Most will express their satisfaction. That's ideal time for you to follow up with a request for referrals.

Don't be afraid to uncover an unhappy customer. When you do, take whatever action you must to leave them feeling good about you, even if your only recourse is issuing a prompt refund. Most dissatisfied customers won't take trouble to contact you about their problem. They'll just take their business elsewhere and tell other people about their negative experience with you. That will cost you a lot of future business.

I've used this 5 step process successfully many times. It reduces risk by replacing guesswork with a proven strategy that gets results. You can follow this system to successfully launch a new enterprise or to revive an existing business that isn't growing.

TIP 6 - Keep Up With The Latest Business Trends

All super business owners know what is happening in business world. They know about new products and services that are available. They know when a new software version is released. They know about current trends in stock market. And they know about developments that arise from business mergers. As a business owner, you should have a way to become informed on latest business trends.

TIP 7 - Immaculate Files

The files of a super business must always be in their correct order, have folders in good condition, contain only current or relevant material, and have a place to go for storage.

TIP 8 - Tour Your Premises

Using a clipboard, take a tour of your business premises. What do you see? Make notes of anything that looks unprofessional. Then go back to your office and plan a way to deal with each one.

TIP 9 - Supplies and Equipment

Do a survey with your personnel and ask them to write down any supply or equipment item they think would make their job easier to do. Study these suggestions. Slowly add appropriate items to stock or inventory.

TIP 10 - Work Towards Exciting Goals

Team spirit is 'corporate turbine power'. You can keep this spirit going by having ongoing goals that you work towards achieving. Publicize progress of goals using charts. Plan ways to celebrate with your personnel when goals have been reached.