* OFFER BONUSES..."Buy One/Get One Free!", or "2 Free with Each Case Ordered!", "Free Batteries When You Buy One Super Flashlight", or "Free Drop Cloth with Each Gallon of Super Paint", etc.

* OFFER PREMIUMS...Offer premiums for a presentation, for a trial order, for a subscription, for a demonstration, for a new customer referral, for an order amounting to $xxx or larger", etc.

* OFFER FREE INFORMATION..."FREE booklet", "FREE brochure", "FREE estimate", "FREE details", "FREE samples", "FREE trial", "FREE consultation", "FREE quote", etc.

TIP#2....USE BOLD, COMMANDING AND SPECIFIC HEADLINES!

* "Save $50.00 on Any Portable TV....This Month Only!"

* "FREE BROCHURE...'Beauty Secrets for Career Woman'!"

* "Free Catalog Saves YOU 70% on Office Supplies!"

* "Rent Two NEW RELEASE Video Movies--Get One FREE!"
* "Buy One Dinner Entree--Get One FREE!"

* "Buy Five Cases of Copier Paper--Get Sixth Case Absolutely Free!"

TIP#3...USE LINE ILLUSTRATIONS OR PHOTOGRAPHS.

* Illustrations work best when you show products in-use.

* Illustrations enhance credibility, aid understanding, and create desire.

TIP#4...USE YOUR LOGO IN YOUR COUPON.

* Use of logo: builds company identity and awareness in marketplace, enhances your image, lends credibility to your offer, and improves response.

TIP #5....MAKE EFFECTIVE USE OF WHITE SPACE.

* Don't clutter. Don't cram.

TIP#5...SELL THE BENEFITS.

* Save time, save money, increase profits, protect your family, improve your standard of living, be happier, improve your health, increase your income, increase your comfort, more convenient.

TIP#7....APPEAL TO THE SELF-INTEREST OF YOUR CUSTOMER.

* Your customer is only interested in what you can do for him or her. Your customer will only buy benefits-of-use of your product or service. Let me say that again...your customer is only interested in benefits of use of your product....not product itself.

TIP#8...MAKE EFFECTIVE USE OF THE 18 MOST POWERFUL WORDS IN ADVERTISING.

* free, now, new, how to, save, guarantee, money, easy, simple, you, proven, love, results, discovery, fast, amazing, sex, profit.

TIP#9...ALWAYS UP-SELL.

* Offer extras when a customer requests information or places an order. Always suggest related items. Point out added features and benefits of a higher priced item and then show customer specifically how these features will make his life easier, safer, etc.

TIP#10...SPREAD YOUR SPECIALS AROUND--CONSIDER THE TRAFFIC PATTERN IN A RETAIL STORE.

* Set up product displays so that you force your customer to walk entire expanse of your store. Your "impulse" buys will increase dramatically when you expose your customer to more products by well planned placement of "sale items".

TIP#11...CAPTURE YOUR CUSTOMERS NAME, ADDRESS, AND TELEPHONE NUMBER. DEVELOP AN IN-HOUSE MAILING LIST FOR ON-GOING DIRECT MARKETING USE.

* Your customer list represents your most valuable asset. Your greatest potential for sales and profits lies in customer database. To ignore this potential is pure folly.

TIP#12...DON'T STOP AFTER THE SALE.

* Create a planned program of continuous follow-up to your customer list.

* Use ride-alongs, invoice stuffers, new catalogs, new product brochures, special sale flyers, preferred customer sales and discounts, customer appreciation events, more coupons. Keep your customers coming back to YOU!

6. Buy no more than 10,000 Pop-Unders on your first purchase from any one vendor. Test and measure campaign. If it looks promising on first 10,000 then test another 10,000. If that test is favorable then jump up to 20,000 or 25,000 and test again. Don't fall in trap of buying 100,000 or 1,000,000 hits upfront... no matter what price.

7. Some vendors offer "targeting", to specific categories of traffic, at a premium price. Test this option same way as described above to see if they are worth premium price. Some are... some are not. If, for example, you are promoting a health care business opportunity, you may find that buying traffic targeted at "health" or "opportunity seekers" is a better return on investment... maybe not. Again, always test in smaller numbers and ramp-up based on measurable results.

8. Ad tracking is a real plus when using Pop-Under campaigns. It is worth money to implement ad-tracking software, or web based ad tracking services, when testing these types of traffic providers. This is true of almost any direct marketing effort but especially when you are being delivered raw traffic counts that can result in thousands of views per day.

9. Pricing runs all over map... some vendors will sell you full page views of your website for as little as $29.00 for 10,000... others will price that same 10,000 at $89.00. There are lot's of resellers in business and that probably accounts for wide price swings. Beware: The lower priced vendors are often ones who are selling adult-site originated traffic.

10. If you have tested Pop-Unders for your specific offers and found them cost effective... you are in nirvana. You can then roll out to large buys from prime vendors for millions of hits for only fractions of a penny apiece.

After you have tested and refined your lead generation message ... and it is working cost effectively... you will have discovered a completely duplicatable lead generation tool to drive qualified traffic to your lead capture page of your web sites. This lead generation system can then be taught to your distributors which will result in literally thousands upon thousands of leads working throughout your marketing organization.