Written by Shery Ma Belle Arrieta

Continued from page 1

You can also do a quick survey on your site visitors or e-zine subscribers. Give them a list of topic and ask them to cast votes. Give them an incentive to vote. Offer a gift after they respond to your survey. Do a random drawing atrepparttar end ofrepparttar 109633 survey and award a prize -- an e-book, a freebie, a special report, special access, etc. -- torepparttar 109634 winning respondent. Based on their votes, you'll have an idea of what e-mail workshop topics will be useful for them and profitable for you to develop.

However, if you decide to createrepparttar 109635 easy topic first, you can use it to your advantage: use that easy topic to generate interest forrepparttar 109636 more difficult topics you will develop into e-mail workshops later.

What about workshop length or duration?

Generally, it's best to conduct e-mail workshops no more than 4 or 5 weeks. You have to take into consideration how many workshop participants you can take in one run and how much time you will be able to devote to guiding and being available to them.

The length of your e-mail workshop will depend on your topic and outline. Unless you want to offer an intensive and in-depth course that could stretch for 12 weeks, it would be better (and easier on you and your participants) to offer shorter workshops that you can conduct anywhere between 3 to 5 weeks. Break down a big workshop into smaller workshops, or make your workshops progressive (e.g., beginner, intermediate and advanced e-mail workshops onrepparttar 109637 same topic). Your participants can takerepparttar 109638 succeeding workshops if they're interested to learn more.

Create... Release... PROFIT! from your own e-mail workshops, eCourses or Tutorials in 3 Days! Sign up for a FREE e-mail course at today!

Make Your eMail Communications Sell: Drawing the Line Between "Buzz" and "Hype"

Written by Melissa Brewer

Continued from page 1

7. LAST, BUT NOT LEAST, DON'T SHOUT IN YOUR EMAILS!!!! Emails should be writtenrepparttar way you would hold a conversation. If you were a brick- and-mortar business, would you really introduce yourself and your product to customers with "HI! I'M JACK AND I HAVE A GREAT DEAL FOR YOU!" You're not a used car salesman inrepparttar 109632 seedy part of town. You're a legitimate business. Emulaterepparttar 109633 type of communication you would expect at a Land Rover Dealership.

Ways to Build Buzz

1. Create a professional signature line that explains who you are and what you (or your business) do.

2. Spread your expertise around. Join related discussion lists and DISCUSS. Don't spam or incessantly write about how wonderful your product is. For example, I forward relevant writing jobs torepparttar 109634 lists I belong to every chance I get. This is whererepparttar 109635 signature line comes in: I get at least 5 subscribers from each list I forward information to, every time I forward information. Many discussion lists will also allow you to forward a copy of your newsletter if it is on-topic.

3. Find something newsworthy about yourself or your product -- and write a professional press release. Create a list of industry- specific places -- magazines, newsletters, and other publications that you will send it to. (Use a search engine if you are not familiar with them!)

4. Offer to write articles for other publications--and write them well or outsource them to a ghostwriter. Link to your articles inrepparttar 109636 newsletters you send out and add recent publication links to your signature line.

5. Get reviewed -- no matter what you sell, there's somebody out there who wants it free and is willing to review it if they get it for free. This method will provide you with some genuine testimonials, specific to your business. You can also get your newsletter reviewed by websites. Send a short query offering review copies to websites that are aligned with your interests.

6. Make friends and influence people -- "meet" people in your industry online through their websites, sign their guest books, and send them appreciative emails. Give them tips on promotion. Ask them questions about what works for them. Trade secrets and advertisements once you've established an online relationship.

These are just a few tips on killing hype and getting buzz. I hope you use them well -- happy buzzing and many sales to you!

Melissa Brewer is a freelance writer based in Northern Virginia. She writes articles, manuals, and online content for a plethora of clients. She is currently looking for affiliates willing to sell her eBook on their website -- if you are an affiliate of or other job sites, please email her at for details!

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