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Search keywords which you have bid for and check for bid gaps between you and your competitors' bids. This should take you less than 30 minutes a week but savings will be substantial.
What if I have a few hundred keywords in my bid list?
You will need a more efficient solution. A number of bid monitoring services have sprung up across Internet. For a monthly fee based on number of keywords monitored, they will monitor your keywords for bid gaps daily and notify you when there are opportunities for savings.
If you use more than one pay-per-click engine, most of these services can monitor bid gaps across multiple engines. Your savings in time and money will be significant, especially if you have placed expensive bids.
Here is a list of online bid monitoring services available:
ClickPatrol http://www.clickpatrol.com Engines monitored: GoTo, Sprinks, FindWhat, Ah-ha, Kanoodle
Keyword Bid Optimizer http://www.paidsearchenginetools.com Engines monitored: GoTo, FindWhat, Ah-ha, Epilot
ManageBid http://www.managebid.com Engines monitored: GoTo, FindWhat, Epilot, Kanoodle, Netflip, Bay9, SearchFeed, 7Search
Position Guardian http://www.positionguardian.com Engines monitored: Goto
Chee Wee is a professional Internet Marketing Consultant. Visit his website & discover the secrets to exploding your online sales and traffic! Subscribe to his FREE weekly newsletter & get HOT marketing tips delivered to your mailbox. Go to http://www.InternetMarketingFocus.com today!