HOW TO IDENTIFY AND TARGET PROFITABLE NICHE MARKETS...

Written by Thom Reece


Continued from page 1

Also, don't be afraid to pick uprepparttar phone and call an existing advertiser or two and ask them howrepparttar 136759 publication pulls for them. Direct competitors will be reluctant to talk with you about this... but non-competitors will usually respond with some good information.

Be alert torepparttar 136760 difference between "circulation" and "readership". Only make your advertising decisions onrepparttar 136761 basis of actual circulation. Readership is a figure that publications like to toss around to inflaterepparttar 136762 perceived importance and size of their audience. The only real measure worthy of your consideration is their "audited circulation".

TESTING...

Only test one niche publication at a time unless you have very sophisticated ad tracking available to you. Ifrepparttar 136763 niche is unresponsive to your offer in one publication...there is a very good chance that it will be unresponsive in allrepparttar 136764 other publications which address that niche. Refine your offer... and testrepparttar 136765 same publication again. If it failsrepparttar 136766 second time with a completely different offer... then you should move on to another niche.

MAILING LISTS...

Make sure that you inquire as to whether or notrepparttar 136767 publication will rent you their mailing list.

Most will rent you a set of subscribers names for a one-time use. If you rent a set of names... do not attempt to copy and re-mail those names. The lists are seeded with trace names that will alertrepparttar 136768 publications of your re-use ofrepparttar 136769 names. It is a violation ofrepparttar 136770 use agreement and there is much case law to supportrepparttar 136771 claims ofrepparttar 136772 publication. If you are caught re-using one-time-use rental names you will be subject to fines and penalties by law.

Names are usually available by specific "sorts" or "selects"... that is, you can select names by such variables as zip code, gender, title, etc. If you are mailingrepparttar 136773 Seasilver postcards to a niche market you may want to confine your original test mailing to zip codes which are close to your own... to make follow-up easier and less costly.

Names which reflect paid subscribers are more responsive and of better quality than names which are "free controlled circulation" names... although in most trade publications you will find that "controlled circulation" (free) isrepparttar 136774 norm.

Another way to approach logistics of direct mailing is to contact a "list broker" or "lettershop" in your local area and begin a relationship with a knowledgeable staff person. Define closely what you are looking for inrepparttar 136775 way of target audience andrepparttar 136776 broker will use seek out and present options to you to select from.

You may want to subscribe to Target Marketing Magazine (FREE) . It is full of marketing resources, list brokers, and helpful articles that will educate and inform you onrepparttar 136777 field of direct marketing.

Well, there you have it... a primer on targeting niche markets. The techniques described above will work to identify any niche. Targeting responsive niches will build your business quickly, profitably... and cost effectively!

Thom Reece is the CEO of On-Line Marketing Group in Hawaii... His website Online Marketing Resource Center [www.e-comprofits.com] is visited by thousands of savvy internet marketers daily. Thom can be reached at: thom@e-comprofits.com, 808-929-7377, or Fax: 808-929-8711.


FACTS ABOUT HE 50+ MARKET... Essential Information For Savvy Marketers...

Written by Thom Reece


Continued from page 1

Housing

  • Over 79% of all 50-plus own their own home - by farrepparttar highest rate of any age group

  • 67% of these are mortgage-free
  • 60% of 50-plus have remodeled their home
Travel
  • Today's 50-plus adults represent 80% of all luxury travel
  • They spend 74% more on a typical vacation than 18-49 year olds
  • They account for 65% of all cruise trips
  • They average 4.8 nights per trip, compared to 3.9 nights for travelers overall
  • The 50-plus travel further distances than any other age group on an average trip
  • They spend 40% more time vacationing in their 50's than they did in their 40's

Source: AARP; American Medical Association; Brandweek; CarSmart; The Conference Board; Corporation for Independent Living; DFD Marketing & Research; Find/SVP; Health Care Financing Administration; National Association of Home Builders; Sporting Goods Marketing Association; Travel Industry Association of America; U.S. Bureau of Labor Statistics, Consumer Expenditure Survey; U.S. Census Bureau; Age Wave.

Thom Reece is CEO of On-Line Marketing Group in Hawaii. His website... Online Marketing Resource Center [www.e-comprofits.com] is visited by thousands of savvy marketers daily. Thom can be reached at: thom@e-comprofits.com, 808-929-7377.


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