Again, just make sure that prize or prizes are directly related to your business, and to what you want to accomplish.

3. How do I do it?

The general rule of thumb is to 'keep it simple.' Write 'rules' first, and post them on your site. Put an entry form on a prominent page, and make sure you include any disclaimers you may need.

Base length of time you'll run contest on value of prizes - more expensive booty, longer you can run draw. Decide whether contest is time-frame based (that is, it will end at midnight on such-and-such date), or base it on a certain number of entrants (for example, "We will only accept 1000 entry forms, so get yours in today!")

Look for an autoresponder that will do a lot of work for you - it can send contestant an acknowledgment of their entry, and send you a report at end of day with those valuable email addresses.

4. How can I promote it?

There are several sites on Internet that exist solely for purpose of promoting YOUR contest. Do a search on 'contest promotion' and see what you come up with. Of course, there's nothing to stop you from promoting it in your ezine, submitting contest pages to search engines, or running local print ads, either. Whatever it takes to get visitors to your site to fill out form!

Good luck building your contest - and get ready for a great way to generate 'pre-qualified' leads for your service or product!

E-mail Signature Every major email program today will allow you to assign a "signature" to appear at end of every message you send or reply to. Suggestion: make it quick and to point (your name, company, phone number, website address, your email, and one sentence of four-to-six words of why you are best service offering).

Search Engine Submission I've written other articles on this, but suffice to say that you should submit your web pages to search engines. To do basic no-cost submission, visit each of top search engines listed at Search Engine Watch [www.searchenginewatch.com]and manually submit on each website. Also visit free submission services at websites like JimTools Submit [www.jimtools.com/submit.html], and WebStep Top 100 [www.mmgexpress.com]. Keep in mind that over 90% of search engine traffic to most Web sites comes from 8 to 10 major search engines.

Employ Search Engine Optimization Simply submitting to search engine does not guarantee you'll receive any new visitors. If people cannot find you in first 10 to 30 matches of a search, then submitting was a waste of time. SEO, or Search Engine Optimization, focuses on optimizing your pages to improve ranking by creating gateway pages, each tuned for a particular search phrase and search engine. The process of submission, monitoring, reporting and resubmitting is a large one, beware, but effective SEO can drive very targeted traffic to your website.

Join a banner exchange Basically, you join a program where you agree to show a rotating banner on your website for other members, and they do same for you. There is a good resource of banner exchanges at Banner & Link Exchange Networks [www.bannertips.com/exchangenetworks.shtml]. Smart tips: when reviewing stats, make sure you look at click-thru, not impressions, and try to join a network that members serve same target customer demographic.

Start an affiliate program If you sell products on your website, then absolutely, start an affiliate program. Simply stated, your program pays a commission to other websites whose links to you result in an actual sale. The goal is to give people financial incentive to promote your website and products. I suggest you read this [www.clickz.com/article/cz.2645.html] excellent article from Joel Gehman, founder of EchoFactor, for factors to consider if you decide to outsource your affiliate program, and a major comparison of top guns. I don't suggest you build your own; read this article [www.clickz.com/cgibin/gt/article.html?article=1737] to find out why.

Autoresponder Imagine a completely automated system that delivers instant information to your potential customers and then personalizes follow up with them automatically over a pre- assigned schedule? This is what an Autoresponder will do for you: a prospect visits your website and enters his/her name and email address in a form/box requesting information. An Autoresponder will automatically send visitor a personalized email reply; some autoresponders will send follow-up emails at later dates, add this visitor to a database, and remove prospects that don't convert to customers. For a sampling of free autoresponders, go here [www.emailaddresses.com/email_auto.htm].

Contests and Sweepstakes Properly and tactfully done, contests will draw visitors to your website. Ask entrants to fill out a small online form that will give you demographics and most importantly, their email addresses for later permission marketing. You can easily find gift sponsors by offering them free advertising in exchange.

eBooks The number 1 reason people go online besides sending & receiving email, is to do research. eBooks are simply electronic books that can be downloaded to user's computer and read when they, website visitor, is not online paying internet access fees. Its very inexpensive to create a compelling eBook that you can sell, and with today's technology, you can protect your intellectual property. The author of eBook Car Secrets Revealed sells his eBook for $29.95 and sells 17000 copies every single year, generating half-a-million dollars in yearly income.

Use these pillars to generate additional revenue streams for your business. Each one could effectually stand on their own, but together, than can generate enormous upside potential with little or virtually no downside risk.

Want to build a bigger Parthenon? Then what are you waiting for?