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1. Open with a story - The story might setup a problem your proposal would help solve. If you're uncertain how this works, read a copy of Reader's Digest. Many of their articles begin with a narration.
2. Provide a startling statistic - Just make certain it is startling. Conventional statistics seldom deliver much of a nose-twist.
(The following suggestions assume your imcom is being distributed as hard copy.)
3. Include a sample - If subject of your imcom involves a product or product sample that is easily glued to a letter or first page of a proposal, this is an excellent attention getter. Products might include a new grade of sandpaper, stronger plastic, new fabric...etc.
4. Alter paper - I have punched holes in letters, cut off corners, even burned edges of an imcom in order to attract attention. Just make certain it ties in with your headline and subject.
None of these suggestions are considered standard business writing techniques. And that's point. Being a little unconventional can make your imcom standout business communication of day. Just avoid being cute or clever. That almost never works.
Remember, developing your skills as a business writer will put you miles ahead of crowd, no matter what your job or business. It should be as much a part of your work-a-day world as language you speak. Even a small investment in developing these skills will bring huge returns in future success.
Doug C. Grant is the author of the new e-book, `How to Move from Cubicle to Corner Office with THE SECRETS OF POWER WRITING'. A FREE preview plus details on receiving a FREE Blue Pencil Edit for one of your own imcoms is available by e-mailing: mailto:firstname.lastname@example.org