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But here is dilemma. Depending on any number of factors, visitors could be coming from places other than your ads, and results might be misleading. If, for example, a search engine picks up one site and not other, you will obviously have more visitors to site that has been indexed.
Bluntly, hits to your web site don't really count - sales do. Your first job however, is to get visitors to your site. This is done through a variety of methods, including advertising, use of search engines and email. Once you get them there, you must then sell them on your product.
On our web sites, we have an "after sale" questionnaire and we simply ask them how they found us. Now these people have decided to do business with us, and their answers will most likely be truthful. We then log this information, which helps us determine what advertising is working.
Ads that don't appear to be pulling, we modify until we start seeing positive results. One of best places to test your ads is in ezine publications that are highly targeted toward your potential customers. I don't recommend ads in publications that are not targeted to your prospects. Unless you have a very generalized product, return you get in these will most likely be minimal. More importantly, you won't get sufficient information to determine if actual copy is working.
Many people have been advertising in same ezines for years. Remember that there is some "thrashing" that occurs, and some people drop off subscription list for publication, but others are added. This gives you a constant new group of people who will read your ad every time it is published.
Experienced online entrepreneurs will even keep same copy year after year if it is pulling. It usually takes 5 to 7 exposures anyway until they receive "brand identification". When someone is willing to "bite", if they have proper ad, they will remember them. To land your customers, like in fishing, you must have proper bait.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: mailto:email@example.com