Written by Bob Leduc

Continued from page 1

STEP #3. Determinerepparttar most valuable benefit this person will gain fromrepparttar 127282 product, service or business opportunity promoted inrepparttar 127283 message under your headline.

STEP #4. Write as many one sentence statements as you can about this benefit. Use one or more ofrepparttar 127284 words fromrepparttar 127285 following list in each statement. There are many other power words you can use in your headlines. However, many years of trial and error have taught me these 12 arerepparttar 127286 most effective:

You, Free, New, Guaranteed, Fast, Easy, Discover, Proven, How-to, Save, Increase, $7953 (any exact amount of money)

STEP #5. Selectrepparttar 127287 most powerful statement on your list. If you have several that seem equally powerful, try combining them into one statement and use that as your headline.

That's it! You've just created a powerful headline to capture your reader's attention and provide a compelling reason to read whatever follows your headline.

Here are some examples of effective headlines I developed using this 5 step procedure.

* Easy Way To Increase Your Sales 60% or More This Month! * Discover How You Can Reduce Arthritis Pain FAST! * You Can Earn 50% More Commissions This Year - Guaranteed! * How To Save $1,329 On Your Next Printing Job! * NEW Free Report: 10 Proven MLM Recruiting Ads YOU Can Use * How To Build Your Small Business FAST - Guaranteed!

Use this simple 5 step procedurerepparttar 127288 next time you want to create a captivating headline. It's easy to follow and you'll create a powerful headline to attract your reader's attention and compel him/her to read your ad or sales letter.

Bob Leduc is a Sales Consultant with 30 years experience in generating low-cost leads. He recently wrote a manual for small business owners, "How to Build Your Small Business Fast With Simple Postcards", and several other publications to help small businesses grow and prosper. For more info: Email: Subject: "Postcards" Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

"4 Parallel-Logic Templates That Make Your Sales Letters & Ads More Enticing"

Written by Mike Jezek

Continued from page 1
"Confessions Of A Navy SEAL." Example: If you hate paying outrageous money for 'X', then you'll be excited to know you can save 10% with our Early Bird Program. "If they did... So can you." Example: Over 60% of our seminar's attendees go on to become rich in real estate. And if they can do it, so can you! Here's why: Example: Let me tell you, if my sales force can accomplish extraordinary results like these, then so can yours! "The same (thing/item) as (person/organization) uses."

Example: This isrepparttar same exact pair of sunglasses as worn by Tiger Woods.

Example: This isrepparttar 127281 same material used byrepparttar 127282 United States Army.

As you can see fromrepparttar 127283 examples above, creating copy with Parallel - Logic templates is a snap. Simply take some time to practice writing statements utilizing these Parallel - Logic templates;repparttar 127284 more you work at it,repparttar 127285 better you'll get. Soon, with a little practice, you'll be able to smoothly weave them throughout your copy to create enticing sales letters and ads that get results.

Yours FREE: 10 Minute $ales Letter Critique by Psychological Sales Letter Specialist (TM) Mike Jezek. Find out where the weak spots of your sales letters are and how to make them capable of starting buying frenzies. Get your FREE critique from Mike Jezek now. Email:

    <Back to Page 1 © 2005
Terms of Use