Written by Charles Lewis

Continued from page 1

The keywords are listed in descending order, according torepparttar number of requests per month - and not according torepparttar 128385 amount of competition. Therefore, your goal here is to first chooserepparttar 128386 least popular keywords, and then select those withrepparttar 128387 greatest amount of competition.

LESSON TO BE LEARNED: The less competition you have,repparttar 128388 greater your chance of achieving a top ten position. There is a good chance that 99.9% ofrepparttar 128389 people you are competing with don't even know what META tags are, so if there is very little competition, then success is at hand.

An explanation of META tags and other search engine basics can be found at .cgi?searchengines

## STEP THREE - KEI Analysis? Go As Low As You Can Go!

Once you have placed a good amount of keywords in your basket, go ontorepparttar 128390 final step: KEI (Keyword Effectiveness Index) Analysis. For now, all you need to know is that a keyword's KEI is based on a simple competition versus popularity ratio.

* For a detailed explanation of this, go to

When choosing poor keywords, you should always shoot for a KEI of 0-30. Anything above that might give you a shot at a decent search engine ranking, and since your main goal here is to chooserepparttar 128391 worst keywords possible, you'll definitely want to stay within these boundaries.

LESSON TO BE LEARNED: Don't settle for a KEI of less than 100. Typically, I will not even attempt optimizing a keyword that has a KEI of less than 200, simply because I know it will save a lot of time ifrepparttar 128392 best keyword is chosen right offrepparttar 128393 bat.

I've maderepparttar 128394 mistake of choosingrepparttar 128395 wrong keywords to focus on more than once. The result was an enormous amount of wasted time and energy, and was overall an extremely frustrating experience.

Until I discovered there was a service that could actually countrepparttar 128396 number of requests and competition for each keyword, I was playing Pin The Tail On The SEO Donkey. Don't makerepparttar 128397 same mistake that I, and thousands of others have made overrepparttar 128398 years.

Dorepparttar 128399 research before optimizing your page forrepparttar 128400 search engines, and you will reap great rewards.

Charles Lewis is editor of "The Creative Marketer", a weekly newsletter dedicated to delivering proven online marketing techniques. To sign up and receive a free copy of his $39 Internet marketing strategy guide, click on the following URL:

Three Steps To Success

Written by Jeff McCall

Continued from page 1

The results tell me there are only 3 competitors bidding on this term at $0.06, $0.05, $0.05. So, to get a top 3 place as cheap as possible I need to bid $0.06 to get 2nd place, as a $0.05 bid would place me 4th.

Do this for all your search times, listingrepparttar ones you can get cheaply. You'll find some will be very expensive. The price you bid is what you pay for every click through, so don't get carried away. The minimum bid is $0.05.

Step 3 - Make your bids

First visitrepparttar 128384 account set-up page at:

Complete a separate section ofrepparttar 128385 form for every search term you're bidding for. You'll need to list search term, title of entry, description of entry, page URL, and bid.

Try to includerepparttar 128386 search term in bothrepparttar 128387 title and description and you'll get a much better response. There are full instructions onrepparttar 128388 page.

You pay a minimum monthly fee of $20, whether you receive $20 of clickthroughs or not. So make sure you bid on enough terms. You'll hear back from in about 5 days whether or not each bid has been accepted.

You need to check back from time to time to make sure no one has outbid you, in which case you need to decide whether to uprepparttar 128389 bid. You also receive a monthly traffic report by email listingrepparttar 128390 hits on each keyword.

That's basically all there is to it. Remember to be creative with your search terms. For example, a term containing "online" may be out of your price bracket, but one containing "on line" may not.

Be successful!

Jeff McCall is the librarian at The Success Library, a vast collection of ebooks, articles and resources to help you achieve online success. Get your library card at: Subscribe to the library's free newsletter Success Lines. Free course for subscribing & free ebook with every issue:

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