Written by Ben McClure

Continued from page 1
graphics? Still no problem! You can find thousands of total strangers everywhere who will make graphics for your site for free, simply because they have fun doing it. Go around and ask in chat rooms. I'll even make them for you =). 4. Web location. Though it's not a big issue for text-only and low-graphics sites, but if you want people to come to your site, your servers need to be tolerable. If you haverepparttar most beautiful site inrepparttar 134820 world, better than your competitor Bob's, andrepparttar 134821 information would score an A++ on any review, but your servers are down 1/2repparttar 134822 time, and crawlingrepparttar 134823 other 1/2, then Bob will get allrepparttar 134824 business. You can find good servers easily, and even freely sometimes, if you look hard enough. If you haverepparttar 134825 money, pay, it's almost _always_ better. You get no advertisements from them on your site, and usually faster, more reliable service, plus an easier to remember URL. Free services are getting better, however, but you'll have to deal with some form of advertising from them on your pages. 5. PROMOTION PROMOTION PROMOTION Most people make a site,then sit back and hope to seerepparttar 134826 hits rack up. This simply does not happen these days, with hundreds of thousands, possibly millions of other sites coveringrepparttar 134827 same topics you do. The answer is simple yet complicated. Simply stated, GET NOTICED. The full explanation: Submit your site to search engines, advertise in every way possible everywhere possible, use word-of-mouth, advertise locally in school or at work or inrepparttar 134828 bar, just let people know! Generally, unless your site is really great, you won't get too many friend's of visitors on it, so don't rely on others too much. This article assumes you knowrepparttar 134829 basics of making web pages, such as basic HTML and adding graphics. If not, or if you'd like to learn some advanced things, why not check out some tutorials from places like or They'll help you a lot.

Ben McClure,


Written by Bob McElwain

Continued from page 1

Long beforerepparttar Web was dreamt of, we knewrepparttar 134819 maximum line length for easy reading was 65 characters. Violate this rule as you please, butrepparttar 134820 existence ofrepparttar 134821 Web does not change it.

Grab a couple of novels off your book shelf and start counting characters. If you find a line with more than 65 characters, it's got a lot of narrow ones in it. Publishers are keenly aware of this rule. Many webmasters either are not, or choose to ignore it. Either way, say bye-bye to those visitors who expect and demand a fast, easy read.

If Line Length Didn't Run Them Off, Try New Times Roman!

Look, this isn't a debatable point. That New Time Roman, or a close cousin, isrepparttar 134822 favored font inrepparttar 134823 print world, means nothing on a computer monitor. Not one darned thing. In print, it's those serifs that make Times Roman so easy to read; they accentrepparttar 134824 character for quicker identification.

But those same serifs slow reading on a monitor by over 20%. Why? Simple. It's a matter of pixels.

If you display 80 characters in Courier on one line in a 600 pixel window, this means you have roughly 7 pixels in width for each character. Draw an array of dots to represent pixels 7 wide and 9 tall. Maybe duplicaterepparttar 134825 pattern several times with an editor, then print it. Now try drawing some characters.

It won't take long to discover that there aren't many dots that can be used to draw lines at an angle. That's why italic is so faint and hard to read on a monitor.

If that's not a sufficient challenge, try drawing some circles by connecting dots. The kind of circles used to createrepparttar 134826 serifs in Times Roman. Little tiny circles. You'll make a mess of it, I guarantee, just as your monitor does.

The Better Choices

Since reading is about 25% slower on a monitor compared to printed material, you need to make a special effort to produce copy quick and easy to read. Holding line lengths under 65 characters helps.

Use Arial or Verdana. The latter is best for there is more space between characters, which helps avoidrepparttar 134827 big black globbiness of large blocks of text.

Forgetrepparttar 134828 screen sized logos and company slogans. Answer that question: What's in it for me? And at all cost make it easy to read your page and copy. Provided you do want sales, that is.

Forget animation, flash, and such. It only interruptsrepparttar 134829 reader. Picture that all important line atrepparttar 134830 bottom of your presentation: Click To Order. Then a half inch below it, a multi-colored whirling gizmo.

Willrepparttar 134831 reader's attention remain focused onrepparttar 134832 link andrepparttar 134833 action you want taken? Or will attention be distracted byrepparttar 134834 whirling gizmo? If it is, will it ever return to your link? Maybe, but I won't bet on it.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! Web marketing and consulting since 1993 Site: Phone: 209-742-6349

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