Why not start WRITING ARTICLES for www and see what happens...transpires (nice word, eh?).You DON'T have to be a "professional" writer to write articles. You know more about subject matter (based on your past knowledge and experiences) and especially YOUR business. It doesn't matter whether you have never written anything before, just make a beginning.

"Be bold and unseen forces come to your aid." (that is one of my favourite quotations - story of my life!).

Progress in life is accomplished by doing basics right - "little chores day by day". Success is never instantaneous - in any field of endeavour. For a while it may appear as if you are not making a noticable difference through your substantial efforts (in time and dedication put in ). However, just keep "chipping away" at your online marketing long enough and I can assure you, you WILL get noticed with web traffic...even though it may take awhile. The key to internet marketing success is PERSISTENCE - taking small steps daily and making them HABITS. Ingrained...like writing articles! This whole business of internet marketing has been one long learning curve for us over past five years - seeing what works and what doesn't... like lessons of life itself.

Finally...

Just make a beginning. Take that first step and you'll find that one step naturally leads to next. As ancient Chinese proverb so wisely said: "A journey of a thousand miles starts with a broken fanbelt and a leaky tyre... er sorry, a single step".

Good luck with those first few steps in writing articles for www (without a broken and leaky pen) and ENJOY journey.

Free eBooks, free email, free websites, free pens, free t- shirts, free baseball caps... all these are great examples of things people use and expose to others. Take a good look at your own products and services. What can you give away?

2. Encourage Interactivity

We are social creatures. Everyone likes to be included -to have opportunity to put in their 2 cents worth. Encourage people to get involved with your business. Invite questions, ask for feedback, run a contest, sponsor teleclasses or chat sessions, or moderate a discussion board. For every person you make a connection with, you have created opportunity to ignite a word-of-mouth campaign that stretches through everyone they know.

Take a peek at Pepsi.com for a look at brand marketing through interactivity. On their home page they are actively recruiting every carbonated beverage drinker on planet to "make a difference" and become a Pepsi Advisor.

Strawberry/Kiwi Pepsi. What do you think? Pssst... tell your friends!

3. Brand Your Digital and Print Communications

If you type it, write it, or touch it... brand it. If you're within breathing distance of it - try to brand it. Leave evidence of your unique business identity everywhere you can. Your website, all your outgoing postal mail, and all electronic mail should include your business name or logo, your tagline, email address, website URL, phone number, and mailing address. And a handy supply of business cards is a must any time you leave office.

4. Give Away Your Knowledge

Writing articles and making them available for reprint is an especially powerful method of spreading your name. Published articles often remain in public eye for years. I have dozens of articles on numerous sites, all of them tirelessly promoting my business without any effort on my part. One article in particular that was published in Success Digest over 3 years ago still brings in traffic to this day.

5. Make it Easy For Others To Toot Your Horn

Word-of-mouth referrals are best kind of exposure you can get. There's nothing more powerful than a personal endorsement from a satisfied customer. Make it easy for people to tell their friends and family about your product or service. Rarely a day goes by on my site that someone hasn't emailed a friend using my handy online referral form. This is a branding tool that every business should employ.

In end, name of game is repeatedly exposing consumers to your unique business identity - your brand. The above strategies are viral marketing tools in that they are far-reaching and long-lasting, and that's a great combination for long term business success.