You'll get more sales and sign-ups by appealing to emotion than by appealing to logic. Your web site, sales letters, video/audio tapes and other sales tools should dramatize emotional rewards your prospect gets from using your company's products -- or by becoming a distributor in your downline. For example, to promote business opportunity, describe how a successful distributor spends his or her ideal day. Create a burning desire to begin enjoying this lifestyle.

TIP: Evaluate effectiveness of sales tools available from your company or upline. If they don't produce results for you, develop your own. I know many MLM distributors who get a much higher response from postcards they created than from postcards supplied by their company.

STEP 4. STIMULATE IMMEDIATE ACTION

Many prospects procrastinate after they make mental decision to sign up with you. They get distracted by other things. Their interest begins to fade and they never do it. You can avoid losing them by rewarding immediate action and penalizing procrastination. I know of one distributor who refunds his sign up bonus to new distributors -- but ONLY if they sign up within 48 hours of receiving his "special offer".

STEP 5. FOLLOW UP

Most prospects won't take action first time they investigate your offer. That's why it's important to collect contact information I mentioned in Step 2.

Follow up with new prospects every few days for first week. If they don't sign up, store their names and addresses and follow up with them every month during next 6 months. You can often double your business volume by following up with prospects.

Copy this 5 step selling system to generate both new customers for your company's products and new distributors for your downline. It's highly effective. It's very low cost. And it works both online and offline.