Written by Shery Ma Belle Arrieta

Continued from page 1

Two important lessons can be derived from this, and we can all apply these lessons every day when we go about building and promoting our business onrepparttar Internet:

1. Treat every legitimate e-mail inquiry promptly, respectfully and professionally, even ifrepparttar 127319 e-mail borders onrepparttar 127320 annoying, antagonistic or silly side. Takerepparttar 127321 e-mails as a challenge to prove that you know what you are talking about; that you indeed do and live what you teach.

2. Sometimes, it's better not to think of someone who comes to us as a "prospective customer" or someone we can convince to buy from us. Building, growing and maintaining a business is not just all about making money or producing large profits. It's also about gaining people's trust and making them believe you are sincere and honest.

Work on building good relationships with people and they eventually will want to do business with you.

Discover how you can have an e-mail workshop tailored for your business at an affordable price at The E-mail Workshops Clinic ( And while you're there, sign up for The E-mail Workshops Clinic Newsletter and receive the latest issue instantly!

Mini-Sites -- Highly Targeted Sales Generators

Written by Shelley Lowery

Continued from page 1

* Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt" tags.

* Text - All of your text should focus on your product. There should be no filler text whatsoever. It should have one specific purpose -- getting your visitor to take action. Make sure you include your keyword phrases throughout your text.

If you'd like to set up your mini-site using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher inrepparttar Search Engines.

Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasingrepparttar 127318 product or even your personal recommendation. This is a great way to presellrepparttar 127319 product.

Hosting Your Mini-Site

Although it is much better to have your own domain name, these sites can be hosted on a free server and still rank high inrepparttar 127320 Search Engines. Keep in mind, free sites do not build trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address.

Drive Targeted Traffic to Your Site

Once you have testedrepparttar 127321 effectiveness of your site and have a good conversion rate, (the number of visitors compared torepparttar 127322 number of sales) you can buy targeted traffic. Overture isrepparttar 127323 number one pay-per-click Search Engine and will most likely producerepparttar 127324 best results.

For additional options, visit: They provide information and reviews on a number of pay-per-click Search Engines.

The key to using this technique effectively is to bid on "very" targeted keywords. This will weed outrepparttar 127325 casual visitors and only attract your target audience. There's no sense in paying for visitors who really weren't interested to begin with.

In addition to bidding on keywords, you can also advertise in targeted ezines and even purchase some targeted banner advertising. Be creative and takerepparttar 127326 time to test all of your promotions prior to spending a lot of money.

If you really want to increase your sales, create some mini-sites. They are one ofrepparttar 127327 cheapest and easiest to create profit generators online.

Shelley Lowery is the author of Ebook Starter - A complete ebook design kit. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies."

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