Two important lessons can be derived from this, and we can all apply these lessons every day when we go about building and promoting our business on Internet:

1. Treat every legitimate e-mail inquiry promptly, respectfully and professionally, even if e-mail borders on annoying, antagonistic or silly side. Take e-mails as a challenge to prove that you know what you are talking about; that you indeed do and live what you teach.

2. Sometimes, it's better not to think of someone who comes to us as a "prospective customer" or someone we can convince to buy from us. Building, growing and maintaining a business is not just all about making money or producing large profits. It's also about gaining people's trust and making them believe you are sincere and honest.

Work on building good relationships with people and they eventually will want to do business with you.

* Graphic Alt tags - Place a readable keyword phrase within your graphic "Alt" tags.

* Text - All of your text should focus on your product. There should be no filler text whatsoever. It should have one specific purpose -- getting your visitor to take action. Make sure you include your keyword phrases throughout your text.

If you'd like to set up your mini-site using tables, try to place your "Heading" text above your "Table" code. If this isn't possible, make sure you include your keyword phrases within your top left "Table cell" to assist you in ranking higher in Search Engines.

Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasing product or even your personal recommendation. This is a great way to presell product.

Hosting Your Mini-Site

Although it is much better to have your own domain name, these sites can be hosted on a free server and still rank high in Search Engines. Keep in mind, free sites do not build trust and credibility. No matter which option you choose, make sure you place your most important keyword phrase (the keyword phrase that you think people will use when searching) within your web address.

Drive Targeted Traffic to Your Site

Once you have tested effectiveness of your site and have a good conversion rate, (the number of visitors compared to number of sales) you can buy targeted traffic. Overture is number one pay-per-click Search Engine and will most likely produce best results. http://www.overture.com

For additional options, visit: http://www.payperclicksearchengines.com/ They provide information and reviews on a number of pay-per-click Search Engines.

The key to using this technique effectively is to bid on "very" targeted keywords. This will weed out casual visitors and only attract your target audience. There's no sense in paying for visitors who really weren't interested to begin with.

In addition to bidding on keywords, you can also advertise in targeted ezines and even purchase some targeted banner advertising. Be creative and take time to test all of your promotions prior to spending a lot of money.

If you really want to increase your sales, create some mini-sites. They are one of cheapest and easiest to create profit generators online.